'Locol' Provides Affordable Fast Food Fare Using Healthy Ingredients
Christopher Magsambol — January 23, 2016 — Lifestyle
Renowned chef Roy Choi and San Francisco restaurateur Daniel Patterson have opened 'Locol,' a business venture that fuses fast food grub with healthy, locally sourced ingredients. Not only is this LA-based restaurant offering a health-focused alternative for the underprivileged community that surrounds it, the menu is extremely affordable.
In part of a larger effort to change the eating habits of all Americans, Locol is especially noteworthy because of its location. Situated in a neighborhood called Watts, this fast food-laden community lacks any real option for affordable and healthy eateries, and Locol aims to change that.
Some standouts from the menu include Locol's take on a traditional hamburger, called 'Burgs,' which combines meat with grain and tofu, as well as chicken or veggie nuggets, chilli and tortillas, with Agua frescas offered in place of soda.
In part of a larger effort to change the eating habits of all Americans, Locol is especially noteworthy because of its location. Situated in a neighborhood called Watts, this fast food-laden community lacks any real option for affordable and healthy eateries, and Locol aims to change that.
Some standouts from the menu include Locol's take on a traditional hamburger, called 'Burgs,' which combines meat with grain and tofu, as well as chicken or veggie nuggets, chilli and tortillas, with Agua frescas offered in place of soda.
Trend Themes
1. Locally-sourced Fast Food - Opportunity for fast food chains to incorporate locally sourced ingredients into their menu offerings, providing healthier options for consumers.
2. Affordable Healthy Eateries - Potential for the emergence of more affordable and healthy fast food restaurants that cater to underserved communities.
3. Changing Eating Habits - Rise in consumer demand for fast food options that prioritize health and sustainability, leading to the transformation of the fast food industry.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage locally sourced ingredients and healthier menu options to disrupt the industry and attract health-conscious consumers.
2. Restaurant Industry - Opportunity for the restaurant industry to address the lack of affordable and healthy eateries in underserved communities, creating more inclusive dining options.
3. Food and Beverage Industry - Growing demand for locally sourced and healthier fast food options presents a disruptive innovation opportunity for companies in the food and beverage industry.
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