Jordan Brand's 30th Anniversary Was Commemorated at a Party to Remember
Jana Pijak — October 8, 2015 — Fashion
References: sneakernews
Jordan Brand's 30th anniversary was commemorated at a star-studded affair that took place in China. The party was hosted inside Shanghai's Jordan House of Flight and featured the brand's projected logo on the building's facade.
Once inside, guests were met with a collection of collectible sneaker models that were showcased in an artful way. Resembling a sneaker museum, the Jordan House of Flight featured LED-lit displays and installations that showed visitors how a shoe design is sketched, perfected and later crafted for mass production.
In addition to its futuristic facility and engaging shoe displays -- a favorite among sneaker enthusiasts -- this 30th anniversary party also featured guest appearances by shoe designer Tinker Hatfield and the iconic Michael Jordan. Ultimately, this event celebrated the history of sneaker culture and connected Jordan Brand fans from different walks of life.
Once inside, guests were met with a collection of collectible sneaker models that were showcased in an artful way. Resembling a sneaker museum, the Jordan House of Flight featured LED-lit displays and installations that showed visitors how a shoe design is sketched, perfected and later crafted for mass production.
In addition to its futuristic facility and engaging shoe displays -- a favorite among sneaker enthusiasts -- this 30th anniversary party also featured guest appearances by shoe designer Tinker Hatfield and the iconic Michael Jordan. Ultimately, this event celebrated the history of sneaker culture and connected Jordan Brand fans from different walks of life.
Trend Themes
1. Sneaker Culture Celebration - Opportunity for brands to host events and create experiences that celebrate sneaker culture and connect with enthusiasts.
2. Artful Shoe Showcases - Opportunity to create immersive displays and installations that showcase shoe designs in a visually engaging way.
3. Celebrity Collaborations - Opportunity for brands to collaborate with influential figures in the sneaker industry to create unique experiences and products.
Industry Implications
1. Event Planning - Disruptive innovation opportunities in event planning to cater to the growing demand for sneaker culture celebrations.
2. Experiential Marketing - Opportunity to create immersive brand experiences through artful shoe showcases that engage and connect with consumers.
3. Fashion and Footwear - Opportunity for fashion and footwear brands to collaborate with celebrities and designers, creating new products and attracting sneaker enthusiasts.
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