These 'Crispy Fish' Sandwiches Offer a Healthy Fast Food Option
Katherine Pendrill — January 14, 2016 — Lifestyle
References: arbys & brandeating
The Crispy Fish sandwiches recently made a return to the Arby's menu. As consumers continue to demand healthier fast food options, companies such as Arby's have been expanding their seafood offerings.
The new Crispy Fish sandwiches include returning favorites such as the Original Crispy Fish and the King's Hawaiian Fish Deluxe. The former is a seafood sandwich that contains a crispy-fried fish filet, iceberg lettuce and tartar sauce. The latter features a King's Hawaiian bun topped with an Alaskan Pollock filet, cheddar cheese, lettuce, tomatoes and tartar sauce. However, there is also a new addition for consumers who are looking for something a bit lighter. The Crispy Fish Flatbread features the same ingredients as the Original, but on a healthy flatbread instead of a sesame seed bun.
The new Crispy Fish sandwiches include returning favorites such as the Original Crispy Fish and the King's Hawaiian Fish Deluxe. The former is a seafood sandwich that contains a crispy-fried fish filet, iceberg lettuce and tartar sauce. The latter features a King's Hawaiian bun topped with an Alaskan Pollock filet, cheddar cheese, lettuce, tomatoes and tartar sauce. However, there is also a new addition for consumers who are looking for something a bit lighter. The Crispy Fish Flatbread features the same ingredients as the Original, but on a healthy flatbread instead of a sesame seed bun.
Trend Themes
1. Healthier Fast Food - There is an opportunity for fast food chains to offer more nutritious options to meet consumer demand for healthier dining choices.
2. Expanding Seafood Offerings - Companies in the fast food industry can capitalize on the growing interest in seafood by diversifying their menu options to include more fish-based dishes.
3. Alternative Bread Options - There is a market for alternative bread options, such as flatbread, for consumers looking for lighter and healthier sandwich alternatives.
Industry Implications
1. Fast Food - Fast food chains can explore innovative ways to incorporate healthier and more diverse seafood options into their menus.
2. Seafood - The demand for seafood in the fast food industry presents an opportunity for seafood suppliers and distributors to partner with major chains and expand their reach.
3. Bakery - Bakeries and bread manufacturers can develop and market alternative bread options, such as flatbread, to cater to the growing demand for healthier sandwich choices.
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