The New Black Bean Burger from Wendy's is a Tasty Vegetarian Option
Katherine Pendrill — January 20, 2016 — Lifestyle
References: wendys & brandeating
In an effort to provide a greater range of choices for vegetarians and other health-conscious consumers, Wendy's has begun testing its Black Bean Burger in three different US cities.
The Black Bean Burger consists of a vegetarian patty made from black beans, various grains, vegetables and spices such as oregano and cumin. The patty is then cooked in the oven, which prevents it from coming into contact with other burgers on the grill. Finally, the patty is topped with pepper jack cheese, spring mix, tomato and parmesan ranch sauce. The whole thing is served on a toasted multigrain bun, which provides a healthy alternative to white bread.
The new menu addition demonstrates that fast food restaurants such as Wendy's are eager to expand their vegetarian offerings and attract a new type of consumer.
The Black Bean Burger consists of a vegetarian patty made from black beans, various grains, vegetables and spices such as oregano and cumin. The patty is then cooked in the oven, which prevents it from coming into contact with other burgers on the grill. Finally, the patty is topped with pepper jack cheese, spring mix, tomato and parmesan ranch sauce. The whole thing is served on a toasted multigrain bun, which provides a healthy alternative to white bread.
The new menu addition demonstrates that fast food restaurants such as Wendy's are eager to expand their vegetarian offerings and attract a new type of consumer.
Trend Themes
1. Expansion of Vegetarian Offerings - Fast food restaurants are expanding their vegetarian menu options to cater to health-conscious consumers.
2. Black Bean Burger Trend - Black bean burgers are gaining popularity as a tasty vegetarian alternative to traditional hamburgers.
3. Health-conscious Fast Food - Fast food chains are incorporating healthier ingredients and cooking methods to meet the demand for healthier options.
Industry Implications
1. Fast Food Restaurants - Fast food chains like Wendy's are testing and introducing vegetarian menu items to attract more customers.
2. Vegetarian Food Products - The introduction of the Black Bean Burger by Wendy's highlights a growing market for vegetarian food products in the fast food industry.
3. Health Food Industry - The inclusion of multigrain buns and healthier toppings on fast food burgers reflects the health food trend in the industry.
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