This Applebee's Menu Makes Trying Different Dishes Affordable
Rebecca Byers — July 13, 2015 — Marketing
Fast casual dining chain Applebee's has a host of menu items on their cost-efficient 'Two for $20' menu. The American restaurant chain features many of its signature dishes on the menu, while there are also a handful of new and exciting ones to try.
The Applebee's 'Two for $20' menu gives customers the chance to mix and match entrees and appetizers, offering two entrees and one appetizer for the price of only $20. Perfect for an evening out, the menu makes trying out several items easy and affordable. Appetizers featured in the selection include mozzarella sticks and crunchy onion rings, while the entree options include the three-cheese chicken penne and the seven-ounce house sirloin steak.
This Applebee's menu option is a great example of the interest in customization from consumers, while also demonstrating that many people like as many options as possible.
The Applebee's 'Two for $20' menu gives customers the chance to mix and match entrees and appetizers, offering two entrees and one appetizer for the price of only $20. Perfect for an evening out, the menu makes trying out several items easy and affordable. Appetizers featured in the selection include mozzarella sticks and crunchy onion rings, while the entree options include the three-cheese chicken penne and the seven-ounce house sirloin steak.
This Applebee's menu option is a great example of the interest in customization from consumers, while also demonstrating that many people like as many options as possible.
Trend Themes
1. Affordable Customization Combos - Customization is becoming increasingly desirable and the affordability factor adds to customers' delight
2. Mix & Match Menus - Mix and match menus are gaining popularity as it lets customers explore more choices in a single sitting
3. Franchise Chain Customization - Customization models in popular franchises are becoming more specialized and innovative
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants like Applebee's have an opportunity to build on the mix & match trend to drive footfall
2. Hospitality Industry - The Hospitality Industry in general can leverage consumer demand for more affordable and customizable items in menus to create unique customer experiences
3. Food & Beverage Industry - The Food and Beverage industry has an opportunity to make varied dishes more affordable, introducing customers to a wider variety of flavors and increasing consumption
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