Birch Benders is Offering a First-of-Its-Kind Paleo Toaster Waffle
Laura McQuarrie — March 12, 2018 — Lifestyle
References: birchbenders & prnewswire
Birch Benders makes a range of different pancake and waffle mixes that satisfy the needs of different food tribes, but it is now introducing a new frozen waffle line that includes paleo waffles.
The waffles are made in Belgium with simple ingredients and a texture that is said to be "crispy on the outside, fluffy on the inside." As the brand found its Paleo Pancake & Waffle Mix to be a best-seller, it created a frozen version so that consumers may easily enjoy the taste of tiger nut, cassava and coconut flours as a quick breakfast or even an on-the-go snack.
At Natural Products Expo West, Birch Benders also revealed some other products that will be part of its new frozen waffle line, including varieties like Homestyle, Buttermilk and Protein.
The waffles are made in Belgium with simple ingredients and a texture that is said to be "crispy on the outside, fluffy on the inside." As the brand found its Paleo Pancake & Waffle Mix to be a best-seller, it created a frozen version so that consumers may easily enjoy the taste of tiger nut, cassava and coconut flours as a quick breakfast or even an on-the-go snack.
At Natural Products Expo West, Birch Benders also revealed some other products that will be part of its new frozen waffle line, including varieties like Homestyle, Buttermilk and Protein.
Trend Themes
1. Paleo Food - Opportunity to disrupt the frozen food industry by offering innovative and healthy paleo food options like frozen waffles.
2. Convenient Breakfast - Opportunity to disrupt the breakfast market by providing easy and convenient frozen breakfast options like paleo toaster waffles.
3. Alternative Flours - Opportunity to disrupt the traditional pancake and waffle market by incorporating alternative flours like tiger nut, cassava, and coconut flours.
Industry Implications
1. Frozen Food - Disrupt the frozen food industry with a focus on offering paleo-friendly options like frozen waffles.
2. Breakfast Food - Transform the breakfast market with convenient and healthy options like frozen paleo toaster waffles.
3. Baking Mixes - Innovate the baking mixes industry by incorporating alternative flours like tiger nut, cassava, and coconut flours into pancake and waffle mixes.
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