This Snack Brand Decided to Redesign One of Its Classics
Mishal Omar — October 25, 2016 — Lifestyle
References: nevezis.lt & packagingoftheworld
The brand 'Naujasis Nevezis' from Lithuania decided to revamp its muesli packaging after recognizing that it had become too dated.
The brand enlisted the design studio 'Love Agency' to create the packaging for its 'OHO Sweet Pillows.' In its new format, the packaging is small and easily accessible for snacking purposes, with a semi-transparent square in the middle that reveals its contents. The muesli packaging features small abstract graphics that were hand-drawn and vary between flavors. The pillows come in flavors that include caramel, strawberry, yogurt and chocolate.
By recognizing the fact that OHO Sweet Pillows' packaging was not as modern as it could have been and taking action to change that fact, the brand Naujasis Nevezis shows that it recognizes the importance of catering directly to consumers' needs and wants.
The brand enlisted the design studio 'Love Agency' to create the packaging for its 'OHO Sweet Pillows.' In its new format, the packaging is small and easily accessible for snacking purposes, with a semi-transparent square in the middle that reveals its contents. The muesli packaging features small abstract graphics that were hand-drawn and vary between flavors. The pillows come in flavors that include caramel, strawberry, yogurt and chocolate.
By recognizing the fact that OHO Sweet Pillows' packaging was not as modern as it could have been and taking action to change that fact, the brand Naujasis Nevezis shows that it recognizes the importance of catering directly to consumers' needs and wants.
Trend Themes
1. Revamped Packaging - The modernized muesli packaging for OHO Sweet Pillows by Naujasis Nevezis demonstrates the trend of revamping product packaging to meet modern consumer preferences.
2. Accessible Snacking - The small and easily accessible packaging design for OHO Sweet Pillows taps into the trend of providing convenient snacking solutions for busy consumers.
3. Hand-drawn Graphics - The use of small abstract hand-drawn graphics on the muesli packaging reflects the trend of incorporating unique and artisanal design elements into consumer products.
Industry Implications
1. Food Packaging - The modernized muesli packaging trend presents disruptive innovation opportunities for food packaging companies to create more appealing and functional designs.
2. Snack Food - The accessible snacking trend opens up opportunities for snack food brands to develop products with packaging that is convenient, on-the-go, and easily accessible.
3. Design and Art - The trend of incorporating hand-drawn graphics in product packaging creates opportunities for design and art studios to collaborate with consumer goods companies for unique and eye-catching designs.
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