The Starry Lane Bakery Make-at-Home Baking Mix Kits are Easy to Prepare
Michael Hemsworth — August 29, 2020 — Marketing
References: starrylanebakery & snackandbakery
The Starry Lane Bakery Make-at-Home Baking Mix Kits have been launched by the brand in responses to the ongoing pandemic as a product range for consumers with allergies to pick up when looking to make some fresh baked goods. The kits come in four options including Sugar Cookies, Chocolate Chip Cookies, Fudge Brownies and White Bread that can all be easily prepared from home. The brand also plans to add additional baking kits in the future, which are all free from the top 10 allergens to make them suitable for many consumers.
Owner Jaime Schwartz spoke on the new Starry Lane Bakery Make-at-Home Baking Mix Kits saying, "Shipping is something we've been playing around with for a while, but we kept running into roadblocks with shipping our fresh baked pastries. Throughout the COVID-19 pandemic, we have been getting emails from past guests located all over the country, explaining how they were having trouble finding safe food. So to help them, and others who need allergy free food during this post-COVID era, we decided that now is the time to find a way to ship our products. And the best way to do that is through our make-at-home Mix Kits."
Owner Jaime Schwartz spoke on the new Starry Lane Bakery Make-at-Home Baking Mix Kits saying, "Shipping is something we've been playing around with for a while, but we kept running into roadblocks with shipping our fresh baked pastries. Throughout the COVID-19 pandemic, we have been getting emails from past guests located all over the country, explaining how they were having trouble finding safe food. So to help them, and others who need allergy free food during this post-COVID era, we decided that now is the time to find a way to ship our products. And the best way to do that is through our make-at-home Mix Kits."
Trend Themes
1. Allergen-free Baking Kits - The Starry Lane Bakery Make-at-Home Baking Mix Kits present a new trend in meeting the needs of the growing number of consumers with allergies.
2. Direct-to-consumer Delivery - Shipping baking kits directly to consumers is a trend made possible by the COVID-19 pandemic, presenting an opportunity for bakeries to expand their customer base beyond their physical location.
3. Expansion of Allergen-free Product Offerings - The Starry Lane Bakery's plan to add more baking kits to their range is a trend showing the potential for an expanded market for allergen-free products.
Industry Implications
1. Bakery - Bakeries can use the Starry Lane Bakery's approach as a model for reaching customers with allergies and expanding their business through direct-to-consumer shipping.
2. Food Manufacturing - Food manufacturers can capitalize on the trend towards allergen-free products by creating more product lines and contributing to the growing demand for safe, inclusive food options.
3. E-commerce - E-commerce platforms can benefit from the trend towards direct-to-consumer deliveries of fresh food items with a focus on specialized, allergy-free products like those offered by Starry Lane Bakery.
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