Crumbl Cookies is Expanding with a New Hawaii-Based Location
Colin Smith — May 19, 2022 — Business
References: crumblcookies & qsrmagazine
'Crumbl Cookies,' the Utah-based bakery famous for its weekly rotating menu of cookies, announced the Kapolei Commons Crumbl Cookies location in Hawaii. The company will celebrate the opening of this new location with a week-long set of discounts and festivities.
Crumbl stated that this new location is a milestone for the bakery as it marks the first in-store location that is not on the mainland body of the United States. The Kapolei Commons location in Hawaii will bring more than 50 jobs to the market as Crumbl requires a dedicated staff of bakers, servers, and chefs to create the weekly flavors.
The Hawaii location for Crumbl is owned by two Hawaiians who are excited to share the joy of a cookie menu with over 175 offerings with their local communities.
Image Credit: Crumbl Cookies
Crumbl stated that this new location is a milestone for the bakery as it marks the first in-store location that is not on the mainland body of the United States. The Kapolei Commons location in Hawaii will bring more than 50 jobs to the market as Crumbl requires a dedicated staff of bakers, servers, and chefs to create the weekly flavors.
The Hawaii location for Crumbl is owned by two Hawaiians who are excited to share the joy of a cookie menu with over 175 offerings with their local communities.
Image Credit: Crumbl Cookies
Trend Themes
1. Expansion Into New Markets - Crumbl Cookies expansion into Hawaii presents opportunities for other bakeries to expand into new markets and cater to local tastes.
2. Innovative Menu Rotations - Crumbl Cookies weekly rotating menu of over 175 cookie varieties is an opportunity for other bakeries to innovate and offer a wide selection to their customers.
3. Innovations in Employee Engagement for Bakeries - Crumbl Cookies' hiring of dedicated bakers, servers and chefs presents opportunities for bakeries to explore innovative ways to engage their employees in their respective roles for better performance.
Industry Implications
1. Bakery Industry - Crumbl Cookies expansion and innovative menu rotations presents disruptive innovation opportunities for other bakeries to provide unique customer experiences and increase profit margins.
2. Tourism and Hospitality Industry - Crumbl Cookies' expansion to Hawaii presents opportunities for the tourism and hospitality industry to incorporate unique and locally sourced bakery products to enhance the customer experience.
3. Employment Industry - Crumbl Cookies' hiring of experienced and dedicated staff highlights a need for the employment industry to explore innovative ways to enhance employee engagement, increase productivity resulting in better work outcomes.
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