CAULIPOWER's 'CAULI-FLOUR' is a Vegetable-Powered Mix
Laura McQuarrie — March 9, 2018 — Lifestyle
References: eatcaulipower
Sneaking vegetables into cooking and baking is a surefire way to support a vibrant, well-rounded diet—and CAULIPOWER is now making it easier than ever with its newly launched CAULI-FLOUR.
CAULI-FLOUR by CAULIPOWER is being introduced as "The Make Whatever You Want Mix," in both Original and Paleo versions. These naturally gluten-free, shelf-stable baking mixes feature cauliflower as the first ingredient and boast fewer calories, carbs, fat, and sodium than leading gluten-free and paleo baking mixes. The cauliflower-based baking mixes are great sources of fiber, calcium and magnesium and can be used to make everything from brownies and muffins to gluten-free breads, crusts and much more.
At Expo West, CAULIPOWER will be offering the first taste of CAULI-FLOUR with a birthday cake that celebrates the brand's one-year anniversary.
CAULI-FLOUR by CAULIPOWER is being introduced as "The Make Whatever You Want Mix," in both Original and Paleo versions. These naturally gluten-free, shelf-stable baking mixes feature cauliflower as the first ingredient and boast fewer calories, carbs, fat, and sodium than leading gluten-free and paleo baking mixes. The cauliflower-based baking mixes are great sources of fiber, calcium and magnesium and can be used to make everything from brownies and muffins to gluten-free breads, crusts and much more.
At Expo West, CAULIPOWER will be offering the first taste of CAULI-FLOUR with a birthday cake that celebrates the brand's one-year anniversary.
Trend Themes
1. Cauliflower-based Baking Mixes - New baking mixes that use cauliflower as a primary ingredient are disrupting the gluten-free and paleo food categories and providing a healthier alternative.
2. Vegetable-powered Cooking - Savvy food companies are looking for ways to incorporate more vegetables into their products, and using vegetable-based ingredients for traditionally flour-based items is a promising trend.
3. Shelf-stable Baking Mixes - Shelf-stable, plant-based baking mixes present disruptive innovation opportunities for companies that specialize in food dehydrating, packaging and long-term storage.
Industry Implications
1. Gluten-free and Paleo Foods - Companies focused on creating gluten-free and paleo products have a great opportunity to enter the baking mix category by using vegetable-based ingredients.
2. Food Packaging - New packages and materials that can keep vegetable-based ingredients fresh for longer periods of time can create disruptive innovation opportunities for food packaging companies.
3. Dehydrated Food - Companies specializing in the dehydration and storage of fruits and vegetables can take advantage of this trend and expand into the baking mix category.
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