The IKEA Assembly Fail Billboards Riff on Its Own Reputation
Rebecca Byers — February 10, 2015 — Marketing
References: thjnk.de & creativecriminals
The IKEA Assembly Fail billboards are a lighthearted riff on the company's reputation when it comes to the struggles of assembling a piece of its furniture at home.
By Hamburg-based agency Thjnk, the ads feature a mismatched presentation of a poster advertising its assembly services, which are available at most locations internationally, many might not know.
Although not entirely a difficult task, when putting together a piece of IKEA furniture out of a flatplack it is inherently easy to mix up one part and get a bit confused.
The IKEA Assembly Fail billboards, though intended to be a regional ad, are sure to take off given the ubiquitous nature of complaints regarding putting together IKEA bookshelves.
By Hamburg-based agency Thjnk, the ads feature a mismatched presentation of a poster advertising its assembly services, which are available at most locations internationally, many might not know.
Although not entirely a difficult task, when putting together a piece of IKEA furniture out of a flatplack it is inherently easy to mix up one part and get a bit confused.
The IKEA Assembly Fail billboards, though intended to be a regional ad, are sure to take off given the ubiquitous nature of complaints regarding putting together IKEA bookshelves.
Trend Themes
1. Self-deprecating Advertising - Self-deprecating advertising has become an effective way to connect with customers, who appreciate humor in company messaging.
2. Improving Assembly Experience - Furniture companies can leverage technology and design to make furniture assembly a more seamless and enjoyable experience for customers.
3. Innovative Assembly Services - Companies can create innovative assembly services that offer more convenience, efficiency and a seamless customer experience.
Industry Implications
1. Furniture - Furniture companies can use self-deprecating ads to showcase their brand identity and showcase a humor side while providing assembly service options and solutions for customers.
2. Advertising - As self-deprecating advertising grows more popular, agencies can help brands craft messages that align with their values and resonate with customers.
3. Technology - Companies can leverage technology to create smart furniture and automated assembly tools to make the assembly experience much easier and enjoyable for customers.
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