Walmart Mexico's #CelebraSerMujer Campaign Appreciates Moms
Jana Pijak — July 4, 2016 — Marketing
References: walmart.mx & youtube
Walmart Mexico's #CelebraSerMujer campaign was launched this past Mother's Day and hopes to empower all moms. The commercial depicts different types of moms -- from dedicated housewives to hardworking professionals -- while promoting Walmart's affordable product range that targets the retailer's female demographic.
This Walmart Mexico Mother's Day commercial does not only invite viewers to show appreciation to their mom but also invites moms to celebrate themselves. This campaign's inspiring message suggests that though leading different lives, all moms show their dedication in different ways and is concluded with a shot of Walmart's female-focused product range.
Known for offering quality products at a reasonable price, Walmart spotlights hair care, beauty and healthy food products from trusted brands like Pantene, Dove and Kellogg's in this TV spot while promoting its budget-conscious brand values.
This Walmart Mexico Mother's Day commercial does not only invite viewers to show appreciation to their mom but also invites moms to celebrate themselves. This campaign's inspiring message suggests that though leading different lives, all moms show their dedication in different ways and is concluded with a shot of Walmart's female-focused product range.
Known for offering quality products at a reasonable price, Walmart spotlights hair care, beauty and healthy food products from trusted brands like Pantene, Dove and Kellogg's in this TV spot while promoting its budget-conscious brand values.
Trend Themes
1. Celebrating Motherhood in Marketing - Marketers can create campaigns that celebrate the diversity and hard work of different types of mothers to connect with their female demographic.
2. Empowering Women Through Advertising - Ad campaigns can aim to empower women by highlighting their strengths and accomplishments, like Walmart Mexico's #CelebraSerMujer Mother's Day campaign.
3. Promoting Affordable Female-focused Products - Retailers can promote their affordable and high-quality products targeted towards women, like Walmart's hair care, beauty, and healthy food products from trusted brands.
Industry Implications
1. Retail Industry - Retailers can use advertising campaigns to promote their products and values, like Walmart Mexico's campaign promoting its affordable and female-focused product range.
2. Consumer Goods Industry - Consumer goods companies can collaborate with retailers to offer affordable products targeted towards women, like Pantene, Dove, and Kellogg's in Walmart's Mother's Day commercial.
3. Advertising Industry - Marketers can create inclusive and empowering campaigns that celebrate the diverse experiences and accomplishments of women, like Walmart Mexico's #CelebraSerMujer campaign for Mother's Day.
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