This Gerber Baby Food Ad Makes Clear the Brand's Devotion to Its Craft
Riley von Niessen — June 24, 2016 — Marketing
Gerber baby food is creatively likened to the loving relationship between parents and children with a short and lighthearted commercial that markets its products.
As having safe, high quality and healthy meals for their children is a number one concern for parents, this Gerber baby food ad works to show how much care the brand takes in this. The spot is titled 'Gerber: Our Babies' and compares the way parents treat their children to the way Gerber treats its food. This is achieved by showing images of babies and food side by side, with the brand likening fresh fruit and vegetables to the clothing or positions of the infants.
The commercial stresses the importance of creating food that's handled with care and made in a way that keeps nutrition in tact -- making for an ad that successfully appeals to its consumers.
As having safe, high quality and healthy meals for their children is a number one concern for parents, this Gerber baby food ad works to show how much care the brand takes in this. The spot is titled 'Gerber: Our Babies' and compares the way parents treat their children to the way Gerber treats its food. This is achieved by showing images of babies and food side by side, with the brand likening fresh fruit and vegetables to the clothing or positions of the infants.
The commercial stresses the importance of creating food that's handled with care and made in a way that keeps nutrition in tact -- making for an ad that successfully appeals to its consumers.
Trend Themes
1. Baby Food Awareness - Advertising the care that goes into creating baby food products and showing the importance of high-quality ingredients and resources.
2. Parent-child Relationship Marketing - Drawing a connection between the love parents show their children and the care and consideration that goes into creating baby food products.
3. Nutrition-focused Branding - Highlighting the importance of nutrition and showcasing nutritional information and ingredients on baby food packaging and advertisements.
Industry Implications
1. Baby Food Manufacturing - Developing new products and processes to create innovative, high-quality baby food that caters to parents’ concerns and preferences.
2. Advertising and Marketing - Creating impactful campaigns that show the importance and value of baby food products and their ingredients.
3. Childcare and Parenting - Providing resources and education for parents on proper nutrition for babies and children and emphasizing the importance of quality ingredients in baby food products.
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