Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
Katherinev123 — June 12, 2012 — Tech
Walmart and Proctor & Gamble are launching a set of "@PGMobile Trucks" in Manhattan, New York, to deliver P&G products directly to consumers. Food trucks have become a go-to distribution channel for many food brands across the country, and now, it seems that even consumer goods brands are using them!
Acting as pop-up shops that provide quick delivery, Walmart and P&G's @PGMobile Trucks will be a month-long venture between the two consumer goods giants. According to Ad Age, the trucks will deliver "large consumables," including big boxes of Pampers Cruisers and jugs of Tide detergent, directly to the consumer, whether they are at work or at home. Consequently, this minimizes inconvenience and hassle -- the buyer doesn't have to move big products around on foot -- and also creates a unique way to make products more accessible to busy customers.
What's more, the @PGMobile Trucks all have giant QR codes on the sides that bring consumers to specific products on Walmart's mobile e-commerce app, where they can get free shipping on products as long as they buy at least $45 worth of goods.
Acting as pop-up shops that provide quick delivery, Walmart and P&G's @PGMobile Trucks will be a month-long venture between the two consumer goods giants. According to Ad Age, the trucks will deliver "large consumables," including big boxes of Pampers Cruisers and jugs of Tide detergent, directly to the consumer, whether they are at work or at home. Consequently, this minimizes inconvenience and hassle -- the buyer doesn't have to move big products around on foot -- and also creates a unique way to make products more accessible to busy customers.
What's more, the @PGMobile Trucks all have giant QR codes on the sides that bring consumers to specific products on Walmart's mobile e-commerce app, where they can get free shipping on products as long as they buy at least $45 worth of goods.
Trend Themes
1. Consumer Goods Truck Delivery - Consumer goods brands are exploring the use of product delivery via trucks as a potential channel of delivery.
2. Mobile App Integration Via QR Codes - The use of scannable QR codes on mobile trucks could enhance brand engagement and provide customised options for consumers.
3. Large Consumable Delivery - Delivery of large consumables could enable brands to reach busy customers who may not have the time to transport such items, thus strengthening brand loyalty.
Industry Implications
1. Retail - The integration of mobile trucks for product delivery provides a disruptive innovation opportunity for the retail industry.
2. Consumer Goods - Consumer goods brands can explore delivery via mobile trucks to create more convenience for customers and enhance brand loyalty.
3. Mobile Technology - Scannable QR codes on mobile trucks offer opportunities for further integration of mobile technology into traditional delivery channels.
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