This David's Tea Tool Makes Suggestions Based on Mood, Flavor and More
Laura McQuarrie — September 16, 2015 — Lifestyle
References: davidstea & blog.davidstea
With dozens of green tea blends and other fun flavored tea types to choose from, it's easy to get overwhelmed when purchasing a new type of tea—but the new Tea Matchmaker from David's Tea aims to simplify the tea-picking process.
The online tool has users go through four steps in order to find their perfect match. First, the tea matchmaker pinpoints feelings like hunger, happiness or stressed that a tea blend will be able to help with. From there, the Tea Matchmaker lays out a few flavor profiles like citrus, nutty/earthy and spicy/savory in order to further narrow down the choices. The last step before viewing a selection of teas is to choose a desired energy boost on a scale of zero to "S" for stimulant.
The online tool has users go through four steps in order to find their perfect match. First, the tea matchmaker pinpoints feelings like hunger, happiness or stressed that a tea blend will be able to help with. From there, the Tea Matchmaker lays out a few flavor profiles like citrus, nutty/earthy and spicy/savory in order to further narrow down the choices. The last step before viewing a selection of teas is to choose a desired energy boost on a scale of zero to "S" for stimulant.
Trend Themes
1. Customized Tea Selection - The trend of using online tools to create personalized tea recommendations based on mood and flavor preferences creates opportunities for brands to offer customized tea experiences.
2. Emotional Well-being Focus - The trend of connecting tea choices to emotions highlights the potential for brands to position tea as a tool for supporting emotional well-being and self-care.
3. Interactive Tea Discovery - The trend of interactive tea matchmakers provides opportunities for brands to engage consumers in a fun and personalized way, enhancing the overall tea discovery experience.
Industry Implications
1. Tea Industry - Tea companies can harness the trend of customized tea selection by developing online tools and platforms that help consumers discover and personalize their tea choices.
2. Wellness Industry - The wellness industry can explore the trend of emotional well-being focus by promoting the connection between tea consumption and mental health benefits.
3. Digital Marketing Industry - The digital marketing industry can capitalize on the trend of interactive tea discovery by offering innovative marketing strategies and technologies to tea brands looking to create engaging online experiences.
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