Jeff Goldblum Teaches People How to Pretend to Like Unwanted Gifts
Christopher Magsambol — November 9, 2015 — Marketing
References: youtube & marketingmagazine
Jeff Goldblum appears in this Christmas ad for Currys PC and gives acting advice to a wife who is unhappy about her husband's gift to her. The scene unfolds in a typical family home, until Goldblum barges in the house. Goldblum then swaps places with the wife and shows her how to hide her disappointment while opening an unwanted gift. Goldblum goes on to make an overly dramatic and emotional reaction as he pretends to open a present he may not like.
Each of the five ad spots follow the same narrative, with Goldblum entering to resolve awkward familial Christmas moments. In each commercial, Goldblum's acting advice is to pretend that they are opening something they like. Each suggestion he makes happens to be products available at Currys PC, like a Nespresso Inissia Coffee Machine.
Each of the five ad spots follow the same narrative, with Goldblum entering to resolve awkward familial Christmas moments. In each commercial, Goldblum's acting advice is to pretend that they are opening something they like. Each suggestion he makes happens to be products available at Currys PC, like a Nespresso Inissia Coffee Machine.
Trend Themes
1. Emotional Advertising - Opportunity for brands to create impactful ads that resonate with consumers' emotions and create memorable experiences.
2. Celebrity Endorsements - Brands can leverage well-known celebrities to increase brand awareness and credibility, as seen in Jeff Goldblum's appearance in the Currys PC Christmas ads.
3. Product Integration - Brands can creatively integrate their products into advertising narratives to showcase their features and benefits while entertaining the audience, exemplified by Currys PC's product placements in the Goldblum Christmas ads.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop innovative and engaging campaigns that capture consumers' attention and drive brand loyalty.
2. Consumer Electronics - Increasing demand for electronic products presents opportunities for brands in the consumer electronics industry to strategically position their offerings and increase sales through effective ad placements.
3. Entertainment - Collaboration between celebrities and brands opens up new possibilities for the entertainment industry to generate revenue and create engaging content that resonates with audiences.
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