This Cheesy Infomercial-Style Lighting Commercial Stars Jeff Goldblum
Laura McQuarrie — September 30, 2014 — Pop Culture
This extremely over-the-top lighting commercial from GE features cheesy sales pitches, overdramatic infomercial fails, testimonials, plus tons of glitz and glamour, but it's perfect at selling you on the GE Link lighting solutions. The commercial stars none other than Jeff Goldblum, who plays "famous person" Terry Quattro.
In the ad, Quattro explains how to install and use the GE Link system and app, in order to become just as rich, famous and successful as he. Goldblum plays the perfect part of a famous actor who has it all and at one point in the ad, there's even a bit of piano playing in a hot tub, as well as fighting in his at-home dojo. The GE Lighting commercial was directed by Tim & Eric, which helps to explain why it's so ridiculous.
In the ad, Quattro explains how to install and use the GE Link system and app, in order to become just as rich, famous and successful as he. Goldblum plays the perfect part of a famous actor who has it all and at one point in the ad, there's even a bit of piano playing in a hot tub, as well as fighting in his at-home dojo. The GE Lighting commercial was directed by Tim & Eric, which helps to explain why it's so ridiculous.
Trend Themes
1. Over-the-top Advertising - This trend highlights the use of exaggerated and outrageous elements in advertising campaigns to capture consumer attention and create buzz.
2. Celebrity Endorsements - This trend showcases the use of famous personalities in advertisements to leverage their popularity and influence in promoting products or services.
3. Humorous Infomercials - This trend explores the use of humor and satire in infomercial-style commercials to engage audiences and create memorable brand experiences.
Industry Implications
1. Lighting Solutions - This industry can leverage over-the-top advertising techniques to highlight the features and benefits of their lighting products in unique and attention-grabbing ways.
2. Home Automation - This industry can utilize humorous infomercials and celebrity endorsements to showcase the ease and convenience of integrating smart lighting systems into homes.
3. Entertainment - This industry can collaborate with celebrities and ad agencies to create outrageous commercials that entertain viewers and generate viral buzz around their content.
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