The Think Ink Floral Shop by Miss Cakehead Raises Funds for Project Redsand
Meghan Young — January 31, 2014 — Social Good
Black is the new red, at least when it comes to the Think Ink Floral Shop. A one-day pop-up shop for Valentine's Day, it offers black roses to customers who donate to Project Redsand, which is which is dedicated to the restoration of the historic Thames Sea Forts. Geared towards those who want to strike two birds with one stone when making a difference, the Think Ink Floral Shop allows unromantic people to indulge in a Valentine's Day tradition without jumping ship entirely.
The black roses provided by the Think Ink Floral Shop were created feeding them black ink instead of water. Placed in bottles of Kraken Rum filled with ink, the presentation is striking. Part of a larger campaign called Kraken vs. Cupid, it was created by Miss Cakehead.
The black roses provided by the Think Ink Floral Shop were created feeding them black ink instead of water. Placed in bottles of Kraken Rum filled with ink, the presentation is striking. Part of a larger campaign called Kraken vs. Cupid, it was created by Miss Cakehead.
Trend Themes
1. Socially Responsible Gifts - More companies will create marketing campaigns aligned with social causes to encourage donation in exchange for products rather than traditional transactions.
2. Sustainable Philanthropy - More companies will adopt eco-friendly innovations to promote philanthropy and sustainability.
3. Alternative Valentine's Day Gifts - More companies will present unconventional gifts in time of Valentine's day as an alternative to the traditional gifts.
Industry Implications
1. Floral and Gift Industry - Opportunity for companies to create sustainable, socially responsible campaigns for Valentine's Day and other holidays to attract new market segments.
2. Non-profit Organizations - Opportunity to work with companies like Think Ink Floral Shop, which can attract more donations by offering products as incentives during fundraising activities.
3. Eco-friendly Industries - Opportunity to work with companies like Think Ink Floral Shop, which can adopt eco-friendly innovations and campaigns to promote both philanthropy and sustainability.
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