b.good's Restaurant Chain Has a Locally Sourced, Seasonal Menu
Laura McQuarrie — March 20, 2015 — Lifestyle
b.good is a restaurant chain that proves it's possible for "healthy" and "fast food" to exist in the same sentence. Some of the items that this healthy restaurant chain is known for include quinoa bowls, salads and all-natural chicken, turkey and beef burgers—but fear not vegetarians, b.good also offers house-made vegan patties.
Aside from offering a tasty menu, what really sets this chain in Canada apart is its commitment to sourcing local ingredients. Because of this, many items on the menu include seasonal ingredients, such as the Kale Crush smoothie. Emphasizing quality and health, food served at b.good is also organic, non-GMO and preservative-free.
In terms of the aesthetic of the eatery, the interior of b.good is styled like a rustic open marketplace, reiterating a wholesome and farm fresh atmosphere.
Aside from offering a tasty menu, what really sets this chain in Canada apart is its commitment to sourcing local ingredients. Because of this, many items on the menu include seasonal ingredients, such as the Kale Crush smoothie. Emphasizing quality and health, food served at b.good is also organic, non-GMO and preservative-free.
In terms of the aesthetic of the eatery, the interior of b.good is styled like a rustic open marketplace, reiterating a wholesome and farm fresh atmosphere.
Trend Themes
1. Local Sourcing - b.good's use of locally sourced ingredients presents an opportunity for restaurants to focus on sustainable and local sourcing.
2. Health Food Chains - The rise of health-focused fast food chains like b.good indicates a trend towards healthier fast food options.
3. Farm-to-table - b.good's farm-to-table approach highlights a trend towards freshness, quality and sustainability in the food industry.
Industry Implications
1. Fast Food - The healthy fast food market, as exemplified by b.good, presents an opportunity for industry disruption in the fast food industry.
2. Organic Food - b.good's focus on organic and GMO-free food presents an opportunity for growth in the organic food industry.
3. Restaurant Industry - The rise of health-focused fast food chains and the trend towards locally sourced and organic ingredients presents an opportunity for disruption in the larger restaurant industry as a whole.
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