The 20BARRA9 Bar Boasts Its Meat-Themed Brand with an Spiral Cow Logo
Ady Floyd — September 12, 2015 — Art & Design
References: isabelarodrigues & thedieline
Isabela Rodrigues designed the unique branding and design scheme for the '20BARRA9' bar. The most important part of the brand's design is the use of a cow logo, which contains a spiral body.
The bar specializes in meat allowing the spiral cow logo to make a direct, interesting and creative connection between the brand and the design. The spiral cow logo is featured in every aspect of the bar's decor and public image. This graphic is placed on the menus as well as the chef's bovine leather aprons. In addition, the logo was recreated into a bright red neon sign that welcomes guests and draws in consumers.
The color scheme for the 20BARRA9 eatery is black, white and red. The simple colors present a bold and powerful brand image. This Brazilian-based bar produces delicious food reflective of southern Brazilian culture and traditions, which further emphasizes the use of the cow as an appropriate mascot.
The bar specializes in meat allowing the spiral cow logo to make a direct, interesting and creative connection between the brand and the design. The spiral cow logo is featured in every aspect of the bar's decor and public image. This graphic is placed on the menus as well as the chef's bovine leather aprons. In addition, the logo was recreated into a bright red neon sign that welcomes guests and draws in consumers.
The color scheme for the 20BARRA9 eatery is black, white and red. The simple colors present a bold and powerful brand image. This Brazilian-based bar produces delicious food reflective of southern Brazilian culture and traditions, which further emphasizes the use of the cow as an appropriate mascot.
Trend Themes
1. Creative Branding - The spiral cow logo in 20BARRA9 bar's design creates a unique and memorable branding approach.
2. Meat Specialization - The bar's focus on meat highlights the growing trend of specialized food establishments catering to specific dietary preferences.
3. Bold Color Schemes - The use of black, white, and red in 20BARRA9's decor showcases the trend of bold and impactful color schemes in restaurant designs.
Industry Implications
1. Hospitality - The creative branding and unique concept of 20BARRA9 bar offer opportunities for innovative guest experiences in the hospitality industry.
2. Food and Beverage - The meat specialization trend in 20BARRA9 bar opens up opportunities for niche food and beverage businesses catering to specific dietary preferences.
3. Graphic Design - The use of the spiral cow logo in the branding of 20BARRA9 bar creates opportunities for graphic designers to create visually appealing and memorable brand identities.
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