Health food ingredients are added to coffee flavors to aid wellness
Implications - Seeking to adhere to healthy lifestyles without sacrificing everyday routine, consumers are altering things like coffee to have nutritional benefits. Customizing caffeine flavors with berries, quinoa and fruits, consumers are moving beyond traditional caffeinated beverages toward hybrid alternatives that satisfy a need for both energy and wellness.
Workshop Question - In what ways can your product or service be combined with your consumer's daily rituals?
Trend Themes
1. Hybrid Beverages - Creating coffee blends with healthy ingredients satisfies a need for both energy and wellness.
2. Functional Caffeinated Beverages - Adding vitamins, guarana, ginseng, or mushrooms to caffeine beverages offers additional health benefits and energy boosts.
3. Health-conscious Edible Refreshments - Developing alternative versions of popular drinks or snacks with fewer calories and more health benefits meets the demand for healthier options in everyday routines.
Industry Implications
1. Food and Beverage - The food and beverage industry is diverse and multiple categories, like coffee shops and cafes, could benefit from exploring the demand for hybrid, functional or health-conscious beverages.
2. Health and Wellness - The health and wellness industry could integrate these trends to create new product lines, services, or promotions to cater to the growing interest in fitness and nutrition for the everyday consumer.
3. Consumer Packaged Goods - The consumer packaged goods industry could explore innovative ways to package, market, and distribute health-conscious and functional drinks, especially when looking to diversify their product lines and appeal to customers looking for healthier options.
