Brands step in to create memorable milestone experiences for consumers
Implications - Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives.
Workshop Question - Do your consumers associate you with important, personal moments in their lives? If you were to prioritize that message, how would you communicate it?
Trend Themes
1. Brand Humanization - The trend shows that the more brands humanize, the more willing consumers are to share intimate parts of their lives with companies.
2. Virtual Services - The seamless virtual experiences help consumers in planning special events at their comfort.
3. Celebration Couture - The market of celebration couture has paved the way for the luxury brands to extend their business lines while providing exclusivity to their customers.
Industry Implications
1. Luxury Goods - The Celebration Couture trend has impacted the luxury goods industry, offering an opportunity to capitalize on special occasions like anniversaries.
2. Hospitality - Virtual Services like Kitchit are democratizing and disrupting the hospitality industry by allowing consumers to have restaurant-quality food at home.
3. Entertainment - Cinematic Wedding Experience and the virtual wedding platform online reflect the ongoing intersection of entertainment and technology shaping the future of the industry.
5 Featured, 45 Examples:
262,918 Total Clicks
Date Range:
Oct 14 — May 16
Trending:
Average
Consumer Insight Topics:
