The 'Simple' Restaurant Keeps Things Straight-Forward
Vasiliki Marapas — January 13, 2015 — Art & Design
References: brandon.su & contemporist
Design studio Brandon Agency teamed up with interior designer Anna Domovesova to create the Simple Restaurant, a fast food eatery located in Kiev, Ukraine.
When we think of fast food, we might conjure images of over-processed mystery meat and generic franchise interiors. However, this is not the case when it comes to Simple. It is a restaurant catering to the needs of a new generation, which are as follow: convenience, nutrition and, of course, simplicity. The kitchen offers simple foods made from locally-sourced ingredients, and the storefront was designed to reflect this philosophy.
Located in a old brick building in a central area of Kiev, the restaurant was optimized for partial self-service. The interior was done in natural materials, such as plywood and craft paper, that corresponded to the restaurant's main concept: "be simple, eat simple." To decorate, common objects were given new responsibilities; for instance, rakes used as coat racks, shovels as door handles and rolling pins used as drink menus.
When we think of fast food, we might conjure images of over-processed mystery meat and generic franchise interiors. However, this is not the case when it comes to Simple. It is a restaurant catering to the needs of a new generation, which are as follow: convenience, nutrition and, of course, simplicity. The kitchen offers simple foods made from locally-sourced ingredients, and the storefront was designed to reflect this philosophy.
Located in a old brick building in a central area of Kiev, the restaurant was optimized for partial self-service. The interior was done in natural materials, such as plywood and craft paper, that corresponded to the restaurant's main concept: "be simple, eat simple." To decorate, common objects were given new responsibilities; for instance, rakes used as coat racks, shovels as door handles and rolling pins used as drink menus.
Trend Themes
1. Simplistic Restaurant Interiors - Designing restaurants with simple and natural elements can appeal to consumers who prioritize simplicity and healthy eating.
2. Locally-sourced Fast Food - Fast food restaurants that offer simple foods made from locally-sourced ingredients can attract health-conscious consumers.
3. Partial Self-service Models - Restaurants that adopt a partial self-service model can offer convenience and attract tech-savvy consumers.
Industry Implications
1. Fast Food Industry - The fast food industry can adapt by offering fresh and healthy options that appeal to health-conscious consumers.
2. Interior Design Industry - The interior design industry can innovate by incorporating natural elements and repurposed objects into restaurant designs.
3. Technology Industry - The technology industry can provide solutions for partial self-service models in restaurants to enhance convenience for consumers.
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