The Daily Table Sells Food Donated by Wholesalers
Laura McQuarrie — July 8, 2015 — Lifestyle
References: dailytable.org & brandingmagazine
Boston is now home to a new store, the Daily Table, where food is available at very affordable prices. The non-profit grocery store in Dorchester is able to offer food at such a low cost because it is donated by markets and wholesale retailers that have a surplus or items that simply won't sell.
A lot of the food offered at the Daily Table grocery is not as fresh as comparable supermarkets, but it is still perfectly edible. After seeing how many consumers fear "best before" dates and how this contributes to enormous amounts of food waste, Trader Joe's former president Doug Rauch was inspired to set up this concept. This has been a dream of Rauch's since 2013, but he had to go through many critics who didn't like the idea of reselling food that seems to have been rejected the first time.
With a little over $30, shoppers have been able to purchase enough to feed a family for a week, proving a worthy model that could be adopted elsewhere, especially in low-income areas.
A lot of the food offered at the Daily Table grocery is not as fresh as comparable supermarkets, but it is still perfectly edible. After seeing how many consumers fear "best before" dates and how this contributes to enormous amounts of food waste, Trader Joe's former president Doug Rauch was inspired to set up this concept. This has been a dream of Rauch's since 2013, but he had to go through many critics who didn't like the idea of reselling food that seems to have been rejected the first time.
With a little over $30, shoppers have been able to purchase enough to feed a family for a week, proving a worthy model that could be adopted elsewhere, especially in low-income areas.
Trend Themes
1. Affordable Food Access - The Daily Table's non-profit grocery model offers affordable food options for low-income areas, presenting an opportunity to address food insecurity.
2. Reducing Food Waste - By repurposing surplus or unsold food from wholesale retailers, the Daily Table is tackling the issue of food waste, presenting an opportunity for innovative waste reduction strategies.
3. Alternative Food Retail - The Daily Table's unique approach to selling donated food presents an opportunity for the growth of alternative grocery retail models.
Industry Implications
1. Non-profit Grocery - The Daily Table's non-profit grocery store model challenges traditional grocery retail by focusing on affordability and food waste reduction.
2. Food Distribution - The Daily Table's reliance on donated food from wholesale retailers presents an opportunity for collaboration and innovation within the food distribution industry.
3. Food Security - The Daily Table's approach highlights the need to address food insecurity in low-income areas, creating opportunities for solutions in the food security sector.
1.2
Score
Popularity
Activity
Freshness
