Metro's Grocery Store App Updates the Shopping Experience with Wearables
Laura McQuarrie — July 15, 2015 — Lifestyle
References: metro & canadiangrocer
Rather than shopping with a paper list, or checking off items using a phone, Metro's new grocery store app for the Apple Watch makes it possible to check off boxes of purchased items as they're added to a grocery cart. The wearable app is also useful for collecting notifications that coupons and flyers are available, although seeing them requires switching over to a smartphone device.
Metro reports that the app was simple to develop and only took about a month and a half of work to put together.
As the first Canadian grocery retails tore to have an app ready for the Apple Watch, Metro is one store that's leading the shift in ways wearable devices can be used for shopping. Having the smart device already on your wrist would cut down on the frustration of frequently forgetting your list at home.
Metro reports that the app was simple to develop and only took about a month and a half of work to put together.
As the first Canadian grocery retails tore to have an app ready for the Apple Watch, Metro is one store that's leading the shift in ways wearable devices can be used for shopping. Having the smart device already on your wrist would cut down on the frustration of frequently forgetting your list at home.
Trend Themes
1. Smartwatch Shopping - The development of grocery store apps for smartwatches can lead to a new trend of wearable-assisted shopping experiences.
2. Wearable Coupons and Flyers - Having the ability to receive notifications for coupons and flyers on a smartwatch may lead to an increase in mobile coupon usage and a decrease in paper usage.
3. Efficient Development - The efficiency of developing these smartwatch apps in a month and a half can encourage more retailers to invest in wearable technology for their shopping experiences.
Industry Implications
1. Grocery Retail - Grocery retailers can embrace smartwatch technology and gain a competitive edge by improving their customers' shopping experiences.
2. Wearable Technology - The growth in smartwatch shopping apps highlights the potential for wearable technology to revolutionize the retail industry as a whole.
3. Mobile Coupons and Flyers - The shift towards smartwatch notifications for coupons and flyers may disrupt the traditional paper-based coupon industry and motivate companies to focus on mobile coupon innovations.
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