The Humane Eating Project is an App for Finding Animal Friendly Food
Michael Baxter — January 30, 2014 — Lifestyle
References: humaneeatingproject.org & fastcoexist
Becoming an advocate for animal friendly food is both trendy and easy. Being able to eat meat and other such products is fine but the treatment of animals for many companies is problematic. With the Humane Eating Project, steps are being taken to combat these issues.
The entire premise of the campaign is to find humanely raised, vegetarian and vegan food. With the move to cleaner food and healthier lifestyle this app coincides with what's big in food and health these days.
The animal friendly food app alerts people to good places to get food that will meet clean food requirements but also does the opposite. The Humane Eating Project also sends out alerts that point out places that may not be so good, such as serving shark fin soup and other undesirables.
The entire premise of the campaign is to find humanely raised, vegetarian and vegan food. With the move to cleaner food and healthier lifestyle this app coincides with what's big in food and health these days.
The animal friendly food app alerts people to good places to get food that will meet clean food requirements but also does the opposite. The Humane Eating Project also sends out alerts that point out places that may not be so good, such as serving shark fin soup and other undesirables.
Trend Themes
1. Animal-friendly Food - The trend of advocating for animal-friendly food presents an opportunity for disruptive innovation in the food industry.
2. Clean Food Movement - The clean food movement creates an opportunity for disruptive innovation in the food industry, particularly in the development of apps that help people find healthier and ethically produced food.
3. Healthy Lifestyle - The trend towards a healthier lifestyle opens up opportunities for disruptive innovation in the food industry, such as the development of apps that promote vegetarian and vegan options.
Industry Implications
1. Food Industry - The food industry can seize the opportunity for disruptive innovation by developing animal-friendly food products and services that cater to the increasing demand for ethical consumption.
2. Mobile App Industry - The mobile app industry can capitalize on the trend of seeking out animal-friendly food by creating innovative apps that connect users with restaurants and food establishments that meet clean food requirements.
3. Health and Wellness Industry - The health and wellness industry can explore disruptive innovation opportunities by developing products and services that align with the clean food movement and promote a healthier lifestyle.
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