The FRESH Mobile App Gives Users Access to Deals and Dining Ideas
Jana Pijak — July 21, 2015 — Marketing
References: freshbybrookshires & freshbybrookshires
The FRESH mobile app is a platform that gives its users access to customized shopping lists, product picks and even exclusive deals that will appeal to the budget-conscious consumer. Texan grocer FRESH by Brookshire is not only known for its bold brand identity but is also a source for fresh produce, meat and packaged products that will appeal to foodies with an appreciation for quality.
Compatible with both Android and iOS operating systems, the FRESH mobile app illustrates the grocery retailer's understanding of a millennial demographic and makes shopping for food more personalized and hassle-free.
In addition to giving users access to exclusive deals, the app is a source for dining ideas that range from quick and easy recipes to healthy eating tips.
Compatible with both Android and iOS operating systems, the FRESH mobile app illustrates the grocery retailer's understanding of a millennial demographic and makes shopping for food more personalized and hassle-free.
In addition to giving users access to exclusive deals, the app is a source for dining ideas that range from quick and easy recipes to healthy eating tips.
Trend Themes
1. Customized Shopping Lists - Opportunity for developers to create apps that offer personalized shopping lists based on user preferences and budgets.
2. Deal-focused Apps - Potential for apps that provide exclusive deals and discounts for budget-conscious consumers in various industries.
3. Dining Inspiration Apps - Disruptive innovation opportunity for apps that offer meal ideas, recipes, and dining recommendations to cater to consumers' preferences and dietary needs.
Industry Implications
1. Grocery Retail - Grocery retailers can develop similar apps to offer customers customized shopping experiences and special deals.
2. Food Delivery Services - Food delivery platforms can integrate exclusive deals and personalized shopping lists to enhance customer satisfaction and loyalty.
3. Recipe and Meal Planning Apps - Developers can create apps that provide users with a variety of dining ideas, recipes, and healthy eating tips.
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