Clif Bar 'MojoGo' Initiative Rewards Twitter Users Who are Outdoors
Katherinev123 — August 7, 2012 — Tech
The next time you're hanging out at the beach, at the park or any other place outdoors, you can participate in the Clif Bar 'MojoGo' campaign for a chance to win prizes. Clif Bar, the organic food and beverage brand, has launched this geo-tagging giveaway campaign to reward people who enjoy outdoor adventures.
All you have to do is send a geo-tagged tweet to @ClifMojoGo with your location when you're doing something outdoors, such as hiking on a trail. The brand will then verify that you're actually outdoors and then send you a confirmation message, along with details on how you can claim a coupon for a free Clif Mojo Bar. You'll also receive instructions on how to enter the giveaway for a Garmin GPS watch, among other prizes and rewards.
All you have to do is send a geo-tagged tweet to @ClifMojoGo with your location when you're doing something outdoors, such as hiking on a trail. The brand will then verify that you're actually outdoors and then send you a confirmation message, along with details on how you can claim a coupon for a free Clif Mojo Bar. You'll also receive instructions on how to enter the giveaway for a Garmin GPS watch, among other prizes and rewards.
Trend Themes
1. Geo-tagging Snack Campaigns - Disruptive innovation opportunity: Explore the use of geo-tagging technology to engage with and reward customers who participate in outdoor activities.
2. Outdoor Adventure Rewards - Disruptive innovation opportunity: Develop reward programs targeted at outdoor enthusiasts to increase brand loyalty and engagement.
3. Social Media Giveaways - Disruptive innovation opportunity: Utilize social media platforms like Twitter to launch giveaway campaigns and build brand awareness.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Incorporate geo-tagged marketing campaigns into the food and beverage industry to encourage active and healthy lifestyles.
2. Fitness and Wearable Technology - Disruptive innovation opportunity: Collaborate with fitness and wearable technology companies to offer rewards and promotions for outdoor activities.
3. Social Media Marketing - Disruptive innovation opportunity: Leverage social media platforms for brand engagement and viral marketing strategies.
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