The use of foam in beauty is more frequent and dynamic
Implications - Though foam has long been used in skin cleansing, the lightweight foam format is being applied in a variety of new, distinct ways. Whether offering sun protection or conditioning hair, the re-imagined uses of foam in the skin and hair care industries speak to the importance of novelty for consumers of beauty, which, from a brand perspective, is an effective marketing tool as it offers the illusion of enhanced function.
Workshop Question - How can your brand experiment with new ways of presenting its products/services?
Trend Themes
1. Foam Innovations - With foam being re-imagined and applied in new ways, the beauty industry is offering innovative products with improved features that promise better functionality.
2. Micellar Water Application to Hair-care - With micellar water being used extensively in skincare, the addition of micellar water to hair-care products is an innovative concept that provides enhanced cleansing, hydration, and nourishment.
3. Two-step Oxygen Peeling Systems - Two-step oxygen peeling systems are a recent skincare innovation that detoxifies skin and energizes it, making it an efficient and effective alternative to traditional facial treatments.
Industry Implications
1. Beauty Care - With increased demand for eco-friendly beauty products, the beauty care industry can use bio-renewable ingredients to manufacture foam-based products that are 100% organic.
2. Hair-care - Haircare product manufacturers can tap into the rising demand for organic ingredients to create Foam-based products that cleanse, hydrate, and nourish without damaging hair proteins.
3. Skincare - The skincare industry can use the anti-oxidant properties of foam-based products to manufacture cleansers that purify and protect the skin cells from environmental damage.
