Brands showcase dedication to social causes through unexpected integration
Implications - Moving beyond charitable proceeds and donations, brands are turning to more personalized methods when it comes to showcasing their dedication to social and environmental causes. Seeking to create more of an impact, brands as well as artists, are tapping into what they know best and creating adaptations of their products and services that better reflect their commitment to social and environmental awareness. Seeking to participate more, brands are taking a prominent role in social causes while still creatively staying on brand.
Workshop Question - How can your business contribute to social and environmental issues in a more prominent way?
Trend Themes
1. Personalized Commitment to Social Causes - Brands are turning to more personalized methods to showcase their dedication to social and environmental causes through personalized adaptations of products and services.
2. Collaborative Awareness-raising Events - Activist groups, charities, restaurants, and people from all walks of life come together to create awareness-raising events to break stigmas around social matters and to support the same.
3. Future Implications of Environmental Message - Record companies and high-end cognac brands are creating exclusive, future-bound songs to inspire people to take a stand against global warming, creating a unique future both for the brands and the people of future generations.
Industry Implications
1. Fashion Industry - Fashion designers are utilizing unexpected elements like bathroom tissue to create runway collections and raise awareness for social movements.
2. Food and Beverage Industry - Restaurants and breweries are creating socially-responsible food and drink products to celebrate social events while giving back to good causes.
3. Tattoo Industry - Tattoo parlors are setting up awareness-raising shops that promote social causes and use vegan inks, thereby endorsing an eco-friendlier approach to body art while promoting social messages.
5 Featured, 45 Examples:
144,771 Total Clicks
Date Range:
Jun 17 — Mar 18
Trending:
Average
Consumer Insight Topics:
