Permanent spaces allow for rotating pop-up stores and kiosks
Implications - With pop-up marketing becoming an industry in and of itself, permanent spaces that allow for rotating brand representation and pop-up locations are becoming increasingly common. This shift speaks to the enduring nature of experiential marketing, as consumer attention requires more focus in the face of choice-heavy in-person and online shopping experiences.
Workshop Question - How can your brand retain consumers' attention in a choice-heavy retail world?
Trend Themes
1. Permanence of Pop-up Marketing - Permanent spaces that allow for rotating brand representation and pop-up locations are becoming increasingly common, as consumers seek enduring experiential marketing solutions.
2. Cost-effective Experiential Retail - Real estate technology start-ups like thisopenspace provide cost-effective alternatives with turnkey experiential retail spaces for brands looking to showcase their offerings in unique concept stores that suit particular themes.
3. Growing Pop-up Culture - Pop-up experiences are gaining popularity not just in marketing but also in the restaurant and hospitality industry with permanent pop-up restaurants and pop-up train carriages.
Industry Implications
1. Marketing and Advertising - The shift towards permanent pop-up spaces reflects the need for enduring experiential marketing solutions.
2. Retail and E-commerce - Cost-effective experiential retail is ideal for brands looking to showcase their offerings in unique concept stores that suit particular themes.
3. Restaurant and Hospitality - Pop-up experiences are gaining popularity, particularly in the restaurant and hospitality industry, with permanent pop-up restaurants and pop-up train carriages.
5 Featured, 44 Examples:
287,726 Total Clicks
Date Range:
Aug 16 — Mar 18
Trending:
Hot
Consumer Insight Topics:
