City Beauty Drops its New Pink Tones for SS18 With Plump Oils
References: citybeauty
City Beauty is a beauty label based in Los Angeles and its captivating City Lips range offers tonal options that are perfect for the summer season. The label drops five new pink tones that range from glowing finishes to sparkling finishes. The highlighting element of the lip glosses is its moisturizing formulations, with an infusion of Jojoba Oil as well as Ylang flower oils. To give it an extra plump, the City Beauty's glosses also have Hyaluronic Acid and collagen-producing Oligopeptides in its formula.
The applicator is a tapered tip in order to allow users to produce an effortless precise application without the need for lip liners. The new shades include Peachy Pink, Petal Pink, Watermelon, Los Angelips, and Tinsel Town. Peachy Pink is an opaque warm peach tone, Petal Pink is an opaque cool pink tone, Watermelon is an opaque warm bright pink, Los Angelips is a sheet cool pink with a golden shine, and Tinsel Town is a sheer cool pink with silver sparkles.
The applicator is a tapered tip in order to allow users to produce an effortless precise application without the need for lip liners. The new shades include Peachy Pink, Petal Pink, Watermelon, Los Angelips, and Tinsel Town. Peachy Pink is an opaque warm peach tone, Petal Pink is an opaque cool pink tone, Watermelon is an opaque warm bright pink, Los Angelips is a sheet cool pink with a golden shine, and Tinsel Town is a sheer cool pink with silver sparkles.
Trend Themes
1. Oil-infused Makeup Products - There is an opportunity for makeup companies to infuse their products with nourishing oils like Jojoba and Ylang flower oils to appeal to consumers looking for skincare benefits from their cosmetics.
2. Precise Applicator Tips - Makeup companies have an opportunity to improve their applicators - like using a tapered tip - to make it easier for consumers to apply their products with precision, reducing the need for lip liners.
3. Hydrating Lip Glosses - With consumers prioritizing skincare benefits in their cosmetics, this trend could shift towards more hydrating and moisturizing lip glosses, such as those infused with Hyaluronic Acid for additional plumpness.
Industry Implications
1. Beauty Industry - The beauty industry can capitalize on trends like oil-infused makeup products and hydrating lip glosses to appeal to consumers' evolving priorities for cosmetic products that provide skincare benefits.
2. Cosmetic Packaging Industry - As makeup companies improve their applicators, this trend could lead to a demand for more innovative packaging design from the cosmetic packaging industry.
3. Retail Industry - As consumers prioritize skincare benefits in their cosmetics, retailers could capture this trend by stocking products like oil-infused makeup and hydrating glosses, and emphasizing their nourishing properties.
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