Clarins' 'Tonic Scented Candle' Smells Like the Brand's Treatment Oil
Laura McQuarrie — November 28, 2017 — Art & Design
References: clarinsusa & byrdie
Taking inspiration from its iconic Tonic Body Treatment Oil, Clarins created the Tonic Scented Candle. Just as the original body treatment is made with 100% pure plant extracts, the candle contains the aromatic extracts of geranium, orange and spearmint.
The body oil-scented candle from Clarins, which is crafted in France, is currently being sold as an exclusive online-only product, positioned as a must-have at-home spa essential and a perfect gift for Clarins fans this holiday season. According to the brand, the three-wick Tonic Scented candle is estimated to have a burn time of approximately 50 hours.
A growing number of brands are now creating crossover products, especially ones that incorporate flavors and scents inspired by signature products that a dedicated consumer's senses will instantly be able to recognize.
The body oil-scented candle from Clarins, which is crafted in France, is currently being sold as an exclusive online-only product, positioned as a must-have at-home spa essential and a perfect gift for Clarins fans this holiday season. According to the brand, the three-wick Tonic Scented candle is estimated to have a burn time of approximately 50 hours.
A growing number of brands are now creating crossover products, especially ones that incorporate flavors and scents inspired by signature products that a dedicated consumer's senses will instantly be able to recognize.
Trend Themes
1. Crossover Products - Creating crossover products that incorporate flavors and scents inspired by signature products allows for brand recognition and a dedicated consumer base.
2. At-home Spa Essentials - Developing at-home spa essentials, such as scented candles, provides consumers with a convenient and luxurious self-care experience.
3. Online-only Exclusives - Offering online-only exclusive products creates a sense of scarcity and urgency, driving online sales and catering to the digital consumer.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can expand their product offerings by creating crossover products and at-home spa essentials.
2. Home Decor and Fragrance - The home decor and fragrance industry can capitalize on the growing demand for at-home spa essentials and scented candles.
3. E-commerce and Retail - The e-commerce and retail industry can leverage online-only exclusive products to drive online sales and cater to the digital consumer.
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