Clarins' 'Water Lip Stains' Boast a Light, Residue-Free Formula of 77% Water
Laura McQuarrie — April 11, 2018 — Fashion
References: clarinsusa & cosmeticsbusiness
Later this spring, Clarins will be adding to its range of lip products with its all-new Water Lip Stains, which come in four vibrant colors for the season.
As its name suggests, the Water Lip Stain boasts a formula of 77% water in order to leave behind long-lasting, richly pigmented color on the lips without residue. The formula is powered by organic raspberry water and aloe vera extract, a combination that is both protective and intensely moisturizing. On top of this, the products also include Clarins’ Anti-Pollution Complex to shield the lips from environmental stressors.
The lip stains are set to be offered in simple Rose, Orange, Violet and Red shades, which may be used alone or alongside other products, such as the brand's lipsticks or lip oils, for added shine.
As its name suggests, the Water Lip Stain boasts a formula of 77% water in order to leave behind long-lasting, richly pigmented color on the lips without residue. The formula is powered by organic raspberry water and aloe vera extract, a combination that is both protective and intensely moisturizing. On top of this, the products also include Clarins’ Anti-Pollution Complex to shield the lips from environmental stressors.
The lip stains are set to be offered in simple Rose, Orange, Violet and Red shades, which may be used alone or alongside other products, such as the brand's lipsticks or lip oils, for added shine.
Trend Themes
1. Water-based Lip Products - Creating water-based lip products with a high percentage of water can provide long-lasting color without residue, offering a new option for consumers.
2. Organic Ingredient Formulas - Developing lip products with organic raspberry water and aloe vera extract can provide both protective and moisturizing properties, appealing to health and eco-conscious consumers.
3. Anti-pollution Lip Care - Incorporating anti-pollution complexes in lip products can provide added value by protecting the lips from environmental stressors, addressing a growing concern among consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the development of water-based lip products to meet the increasing demand for long-lasting and residue-free lip color options.
2. Organic Skincare - The organic skincare industry can capitalize on the trend of water-based lip products with organic ingredients to cater to health-conscious consumers looking for natural lip care options.
3. Environmental Protection - The environmental protection industry can partner with cosmetic brands to develop innovative anti-pollution lip care products, combining beauty and environmental consciousness.
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