Kardashian Makeup Artist Joyce Bonelli is Launching Her Own Line
Riley von Niessen — May 18, 2017 — Fashion
Joyce Bonelli, a makeup artist who gained much her notoriety by working with the Kardashian family, is gearing up to unveil her own line of products that will be inspired by natural looks.
Although the products are still being tested, Joyce Bonelli has stated that the range will be relatively simple, so that consumers only get products that she deems as absolutely necessary. She explained this by saying, "The basis is it’s about the ritual of beauty for a woman. It’s to bring out each person’s natural beauty and accentuate that. It’s the best of the best. I’m not selling a thousand different things, it’s just a few things that I love. I’m excited. It’s really perfect."
Although the products are still being tested, Joyce Bonelli has stated that the range will be relatively simple, so that consumers only get products that she deems as absolutely necessary. She explained this by saying, "The basis is it’s about the ritual of beauty for a woman. It’s to bring out each person’s natural beauty and accentuate that. It’s the best of the best. I’m not selling a thousand different things, it’s just a few things that I love. I’m excited. It’s really perfect."
Trend Themes
1. Celebrity MUA Collections - The trend of celebrity makeup artists launching their own cosmetic lines.
2. Natural Inspired Products - The trend of makeup products focusing on enhancing natural beauty.
3. Simplification of Product Range - The trend of offering a minimal selection of beauty products that are deemed essential by makeup artists.
Industry Implications
1. Cosmetics Industry - Opportunity for cosmetics companies to collaborate with celebrity makeup artists and create exclusive product lines.
2. Beauty Influencer Industry - Opportunity for beauty influencers to launch their own makeup product lines and capitalize on their personal brand.
3. Beauty Retail Industry - Opportunity for beauty retailers to curate and promote celebrity makeup artist collections in their stores to attract customers.
5.5
Score
Popularity
Activity
Freshness
