The Hydra-Essentiel Moisturizing Reviving Eye Mask Features the "Leaf of Life"
Laura McQuarrie — March 16, 2018 — Fashion
References: int.clarins & cosmeticsbusiness
As part of its Hydra-Essential range, Clarins is introducing two new products: the Moisture Replenishing Lip Balm and the Moisturising Reviving Eye Mask. As with other items from the collection, these two new releases are powered by the "leaf of life," also known as the Kalanchoe plant, which is revered for its ability to retain water during periods of drought.
Alongside this ultra-hydrating leaf of life, the new Moisturising Reviving Eye Mask also features ingredients like quinoa, red algae and horse chestnut to restore the skin's natural moisture reserves.
According to Clarins, the versatile eye mask may be used in two ways: consumers may use it as part of an intensive overnight treatment, or alternatively make the most of its benefits with just a 10-minute application.
Alongside this ultra-hydrating leaf of life, the new Moisturising Reviving Eye Mask also features ingredients like quinoa, red algae and horse chestnut to restore the skin's natural moisture reserves.
According to Clarins, the versatile eye mask may be used in two ways: consumers may use it as part of an intensive overnight treatment, or alternatively make the most of its benefits with just a 10-minute application.
Trend Themes
1. Ultra-hydrating Skincare - Disruptive innovation opportunity: Develop innovative skincare products infused with highly hydrating ingredients like the Kalanchoe plant to meet the growing demand for intense moisture replenishment.
2. Overnight Skincare Treatments - Disruptive innovation opportunity: Create overnight skincare products, like the Moisturising Reviving Eye Mask, that provide intensive hydration and rejuvenation to the skin while users sleep, saving time and maximizing efficiency.
3. Natural Moisture Restoration - Disruptive innovation opportunity: Explore the use of natural ingredients such as quinoa, red algae, and horse chestnut to develop skincare products that effectively restore the skin's natural moisture reserves, catering to consumers seeking holistic and sustainable solutions.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Transform the skincare industry by incorporating the hydrating properties of the Kalanchoe plant and other natural ingredients into new and existing product lines, offering highly moisturizing and replenishing options for consumers.
2. Beauty - Disruptive innovation opportunity: Introduce innovative overnight beauty treatments like the Moisturising Reviving Eye Mask to the market, providing convenient and effective solutions for consumers seeking nourished and revitalized skin.
3. Health and Wellness - Disruptive innovation opportunity: Merge the worlds of skincare and health by developing multi-purpose products, such as the Moisturising Reviving Eye Mask, that not only enhance beauty but also promote overall skin health and hydration.
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