Makeup Removal is Convenient With Urban Decay's Cleansing Sticks
Mishal Omar — April 23, 2017 — Marketing
As part of its new 'Meltdown Makeup Remover' collection, Urban Decay is offering cleansing oil sticks that make the process of getting rid of stubborn makeup much easier.
The sticks are equal parts gentle and powerful, and are able to dissolve makeup while simultaneously moisturizing and cleaning the skin. The Cleansing Oil Stick in the collection is able to remove waterproof makeup, and works by turning into a microfoam that is then rinsed off with water. The Lip Oil Stick was designed specifically for lipstick and lip pencils, and has a gel-like consistency that both moisturizes and removes makeup.
Urban Decay's new makeup removal collection is well-suited for individuals who tend to wear thick layers of makeup, or those who often apply waterproof formulations.
The sticks are equal parts gentle and powerful, and are able to dissolve makeup while simultaneously moisturizing and cleaning the skin. The Cleansing Oil Stick in the collection is able to remove waterproof makeup, and works by turning into a microfoam that is then rinsed off with water. The Lip Oil Stick was designed specifically for lipstick and lip pencils, and has a gel-like consistency that both moisturizes and removes makeup.
Urban Decay's new makeup removal collection is well-suited for individuals who tend to wear thick layers of makeup, or those who often apply waterproof formulations.
Trend Themes
1. Cleansing Oil Sticks - Disruptive innovation opportunity: Develop customized cleansing oil sticks for different skincare needs, such as acne-prone or sensitive skin.
2. Makeup Removal Convenience - Disruptive innovation opportunity: Create automated makeup removal devices that use cleansing oil technology for effortless and efficient removal.
3. Waterproof Makeup Solutions - Disruptive innovation opportunity: Invent a line of cosmetic products that combine long-lasting, waterproof makeup with built-in makeup removal properties.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Integrate cleansing oil technology into skincare products like cleansers, moisturizers, and face masks for a one-step solution.
2. Beauty Tech - Disruptive innovation opportunity: Develop smart beauty devices that use cleansing oil sticks in combination with advanced skincare technologies.
3. Cosmetics - Disruptive innovation opportunity: Collaborate with makeup brands to create dual-purpose products that offer both long-lasting makeup and easy makeup removal.
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