Consumers turn to more eco-friendly water filtration tools
Implications - Home water filtration devices and tools are increasingly becoming environmentally friendly in design and process – becoming permanent fixtures in the home, or temporary but biodegradable filtration solutions. This shift merges contemporary design with traditional rituals, as naturalistic consumption becomes prioritized by eco and health conscious consumers.
Workshop Question - How can your brand merge traditional rituals with contemporary design?
Trend Themes
1. Smart Water Filters - Connecting water filters to smartphones will help users to track their water usage and reduce waste
2. Sustainable Filtration Systems - Filtration systems made from biodegradable materials or natural resources will reduce plastic waste and promote eco-friendly living.
3. Innovative Water Filtration Technology - Filtering water with screw-on sterilized membranes will ensure sterile, purified drinking water directly from the tap.
Industry Implications
1. Water Filtration Industry - Companies in the industry can focus on designing more innovative and sustainable filtration systems that cater to eco and health conscious consumers who prefer naturalistic consumption.
2. Environmental Technology Industry - Companies in the industry can develop new technologies that promote eco-friendly living, reduce plastic waste, and address pressing environmental issues, such as polluted waterways.
3. Smart Home and Internet of Things (iot) Industry - Companies can work on developing smart, connected devices and systems that promote the efficient use of resources, such as water, and provide users with detailed information on their consumption patterns.
4 Featured, 27 Examples:
75,898 Total Clicks
Date Range:
Aug 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:
