Clarins' New Pen Makeup Products Look Like Writing Tools
Laura McQuarrie — March 20, 2018 — Fashion
References: clarins & cosmeticsbusiness
Inspired by the classic four-color pen, Clarins created a multipurpose pen makeup applicator that has lip and eye liner shades that retract in the same way.
The convenience-focused beauty tool means that the cosmetics inside do not need to be sharpened like traditional eye or lip pencils, as the mechanism only involves pressing down on the desired color to have it appear at the makeup pen's tip.
The new products include Harmony 1, which pairs a black, blue and green eye liner with a rosewood lip liner, as well as Harmony 2, with a black, gray and brown eye liner and a bold red lip liner. These new products are infused with sunflower wax complex, jojoba and black acacia, to simultaneously add color and nourish the skin.
The convenience-focused beauty tool means that the cosmetics inside do not need to be sharpened like traditional eye or lip pencils, as the mechanism only involves pressing down on the desired color to have it appear at the makeup pen's tip.
The new products include Harmony 1, which pairs a black, blue and green eye liner with a rosewood lip liner, as well as Harmony 2, with a black, gray and brown eye liner and a bold red lip liner. These new products are infused with sunflower wax complex, jojoba and black acacia, to simultaneously add color and nourish the skin.
Trend Themes
1. Multipurpose Makeup Tools - The trend of multipurpose makeup tools offers convenience and versatility in beauty routines.
2. Retractable Cosmetics - The rise of retractable cosmetics eliminates the need for sharpening, providing a more convenient application process.
3. Nourishing Makeup Formulas - Beauty products that offer nourishing ingredients in addition to color enhance the skincare benefits of makeup.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore innovative designs and functionalities for multipurpose makeup tools.
2. Product Packaging - The product packaging industry can develop new mechanisms for retractable cosmetics that provide easy and mess-free application.
3. Natural Skincare - The natural skincare industry can create makeup formulas infused with nourishing ingredients to cater to the demand for dual skincare and makeup products.
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