The Camila Cabello Makeup Line is Named After Her Single 'Havana'
Ellen Smith — July 11, 2018 — Fashion
References: lorealparis & teenvogue
The newly announced Camila Cabello makeup line drew inspiration from the singer's pop hit single 'Havana,' which is also the city in which Cabello was born. The line will be made in collaboration with the cosmetic brand L'Oreal, which Cabello has been the face of for over a year.
The 14-piece collection features a range of products that help one achieve a dewy, sun-kissed look and arrives at an affordable price point. Some of the standouts from the line include the Havana bronzer, a felt eye liner pen, four shades of dewy lip gloss and a subtle eye shadow.
According to Cabello, this line was styled after her day-to-day aesthetic, which is both minimal and easy-to-apply.
The 14-piece collection features a range of products that help one achieve a dewy, sun-kissed look and arrives at an affordable price point. Some of the standouts from the line include the Havana bronzer, a felt eye liner pen, four shades of dewy lip gloss and a subtle eye shadow.
According to Cabello, this line was styled after her day-to-day aesthetic, which is both minimal and easy-to-apply.
Trend Themes
1. Celebrity-inspired Makeup Lines - The Camila Cabello makeup line is part of a growing trend of celebrity-inspired cosmetic collections that cater to fans who want to achieve the same look as their favorite stars.
2. Affordable Dewy Makeup - The Camila Cabello makeup line features affordable products that help customers achieve a dewy, sun-kissed look, tapping into the trend of natural, glowy makeup.
3. Collaborations with Cosmetic Brands - The collaboration between Camila Cabello and L'Oreal showcases a trend of celebrities partnering with reputable cosmetic brands to create their own distinctive makeup collections.
Industry Implications
1. Celebrity-backed Cosmetics - The rise of celebrity-inspired makeup lines presents opportunities for both established and emerging cosmetic brands to tap into the popularity of celebrities and reach a wider consumer base.
2. Affordable Beauty - The trend of affordable dewy makeup opens up opportunities for beauty brands to attract budget-conscious consumers who still want to achieve a trendy look.
3. Cosmetic Brand Collaborations - The collaboration between Camila Cabello and L'Oreal highlights the potential for cosmetics brands to partner with celebrities and create mutually beneficial marketing campaigns that drive sales and brand awareness.
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