The Hydra Touch Oil Primer Helps Makeup Go On Smooth
Mishal Omar — December 30, 2017 — Fashion
References: ulta
The Hydra Touch Oil Primer differs from most others due to the fact that it is based in oil rather than in silicone -- effectively smoothing out and hydrating the skin at the same time.
Silicone-based primers usually sit on top of the skin, however NYX's Hydra Touch Oil Primer is able to absorb into it without clogging pores. It's based in ingredients like jojoba oil and rice oil, and offers a dewy finish that makes for a perfect base for foundation.
Individuals with dry or combination skin will likely fare better with an oil-based primer such as the one NYX is offering, rather than a moisture-free silicone one that would likely lead to the flaking of skin.
Silicone-based primers usually sit on top of the skin, however NYX's Hydra Touch Oil Primer is able to absorb into it without clogging pores. It's based in ingredients like jojoba oil and rice oil, and offers a dewy finish that makes for a perfect base for foundation.
Individuals with dry or combination skin will likely fare better with an oil-based primer such as the one NYX is offering, rather than a moisture-free silicone one that would likely lead to the flaking of skin.
Trend Themes
1. Oil-based Makeup Primer - The use of oil-based primers instead of silicone-based primers to smooth and hydrate skin for makeup application offers a disruptive innovation opportunity for the beauty industry.
2. Natural Ingredients in Makeup Primer - The use of natural ingredients like jojoba oil and rice oil in makeup primers presents a disruptive innovation opportunity for the cosmetics industry to offer healthier and more sustainable options for customers.
3. Dewy Makeup Look Trend - The increasing popularity of the dewy makeup look has created a disruptive innovation opportunity for the cosmetics industry to develop more products, like oil-based primers, that enhance the natural glow of skin.
Industry Implications
1. Beauty Industry - The beauty industry can leverage the shift towards oil-based makeup primers to offer more innovative and versatile products for customers with different skin types.
2. Cosmetics Industry - The cosmetics industry can use the trend towards natural ingredients like jojoba oil and rice oil in makeup primers to develop more sustainable and environmentally-friendly products.
3. Makeup Industry - The makeup industry can capitalize on the dewy makeup look trend to introduce new products to consumers that offer a natural glow and radiance, such as oil-based primers.
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