Parking is becoming a business in its own right
Implications - Coneccted tech has in many ways made people more trusting of one another and their ability to share, and the parking industry has not been left untouched by this attitude shift. Innovations in this unlikely area reveal entirely new spaces built around parking, including everything from ridesharing lots to assistant license plates. This shift indicates the ways in which the share economy and accessible tech have been able to transform industries, both entertaining and mundane, for connected consumers.
Workshop Question - How can your brand transform some of the more mundane aspects of its business, products or services?
Trend Themes
1. Connected Parking - Parking businesses are leveraging connected technology to create new products and services.
2. Dockless Transportation - Dockless transportation services are disrupting traditional bike and car sharing models.
3. Smart Parking Tech - Smart license plates and parking sensors are transforming traditional parking.
Industry Implications
1. Transportation - The transportation industry is being impacted by changing attitudes towards car ownership and the rise of new on-demand transportation models.
2. Technology - Connected technology is disrupting and improving various industries, including parking and transportation.
3. Urban Planning - As cities grow and evolve, new solutions and technology are emerging to help solve urban challenges, including parking and congestion.
