Perch Interactive's Digital Product Display Shares Valuable Data
Jana Pijak — May 5, 2016 — Marketing
References: vimeo & perchinteractive
Perch Interactive is a branding agency that specializes in digital product displays that cater to a variety of industries. This cosmetics display was created for popular makeup brand Revlon and features an intuitive design that consumers will respond to.
This digital product display is touchscreen-activated and pairs physical products with a digital backdrop. The products sit in front of a screen that shares product details and pricing info when tapped.
In addition to being a great solution for product promotion and new collection spotlights, this retail display is also ideal for larger cosmetics retailers that carry a number of brands. The narrative retail display concepts shares relevant product info and makes suggestions to shoppers looking to choose from an abundance of product types.
This digital product display is touchscreen-activated and pairs physical products with a digital backdrop. The products sit in front of a screen that shares product details and pricing info when tapped.
In addition to being a great solution for product promotion and new collection spotlights, this retail display is also ideal for larger cosmetics retailers that carry a number of brands. The narrative retail display concepts shares relevant product info and makes suggestions to shoppers looking to choose from an abundance of product types.
Trend Themes
1. Connected Cosmetics Displays - Integrating digital technology with physical products to create engaging and informative product displays in the cosmetics industry.
2. Touchscreen-activated Displays - Utilizing touchscreens to provide interactive and personalized experiences to consumers browsing cosmetic products.
3. Narrative Retail Display Concepts - Creating immersive and informative retail displays that tell a story and guide consumers through a wide range of cosmetic product options.
Industry Implications
1. Branding Agencies - Branding agencies can capitalize on the trend of connected cosmetics displays by offering innovative digital solutions that enhance product visibility and consumer engagement.
2. Cosmetics Retailers - Cosmetics retailers can explore the use of touchscreen-activated displays to provide customers with detailed product information and personalized recommendations, improving the shopping experience and driving sales.
3. Digital Marketing Agencies - Digital marketing agencies can tap into the trend of narrative retail display concepts to create captivating and immersive experiences that attract and retain customers, helping brands stand out in the competitive cosmetics market.
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