Colorific's Build-a-Bot Helps Kids Assemble a Personalized Pet
Laura McQuarrie — September 13, 2017 — Life-Stages
References: colorific.au & toyworldmag
Colorific's Built-a-Bot introduces fun robot-building kits for kids that allow for plenty of personalization, as well as STEM learning in the process.
The kits are offered in different designs, including a Bunny, a Dino and a Ladybird, which provide all of the necessary pieces for assembly, plus stickers. As the bots all have similar pieces, kids are able to mix and match pieces from various kits to build virtually any kind of creature companion that they can dream up. Since the pieces easily click together for assembly, they can also be disassembled at a later point and reconfigured.
On top of being able to enjoy the experience of building their own custom toy, kids will appreciate the fact that their bots will come to life with different actions and food triggers. Toys like Build-a-Bot appeal to a new generation of kids that wants to be actively part of the toy creation process, rather than just consumers of pre-made goods.
The kits are offered in different designs, including a Bunny, a Dino and a Ladybird, which provide all of the necessary pieces for assembly, plus stickers. As the bots all have similar pieces, kids are able to mix and match pieces from various kits to build virtually any kind of creature companion that they can dream up. Since the pieces easily click together for assembly, they can also be disassembled at a later point and reconfigured.
On top of being able to enjoy the experience of building their own custom toy, kids will appreciate the fact that their bots will come to life with different actions and food triggers. Toys like Build-a-Bot appeal to a new generation of kids that wants to be actively part of the toy creation process, rather than just consumers of pre-made goods.
Trend Themes
1. Customizable STEM Robots - Colorific's Build-a-Bot introduces customizable robot-building kits for kids, tapping into the trend of personalized toys and STEM learning.
2. Mix-and-match Robot Kits - The ability for kids to mix and match pieces from various kits to build unique robot companions taps into the trend of customization and encourages creativity.
3. Interactive Toy Creation Process - Toys like Build-a-Bot appeal to the trend of active participation in toy creation, allowing kids to assemble and personalize their own robot pets.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry has an opportunity to tap into the trend of customizable toys for kids, creating more personalized experiences.
2. STEM Education - The field of STEM education can benefit from the trend of customizable STEM robots, providing interactive learning experiences for children.
3. Robotics - The robotics industry can utilize the trend of interactive and customizable robot-building kits, offering innovative products that engage children in STEM learning.
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