Indoor gardens take a more space-conscious approach for smaller homes
Implications - With a higher rate of consumers living in city buildings that don’t usually allow for outdoor gardens, those who are looking for a way to integrate gardening into their home are turning to space-conscious planter kits. Giving consumers a chance to grow their own herbs and foliage even without access to a yard, stackable and mountable solutions make indoor gardening a possibility for smaller homes. The shift towards smaller spaces creates opportunity for brands to provide solutions for city dwellers looking for ways to stay in touch with nature.
Workshop Question - Where can you integrate more convenience for consumers looking to balance quality of life with productivity?
Trend Themes
1. Indoor Vertical Gardening - The rise of indoor vertical gardening systems allows those living in small spaces to cultivate fresh herbs and vegetables year-round.
2. Self-watering Systems - Indoor gardens that incorporate self-watering systems make it easy for individuals who lack gardening experience to cultivate plants from the comfort of their own home.
3. Functional and Decorative Design - Indoor gardens that feature stylish and customizable designs allow individuals to integrate greenery into their living spaces as both functional and decorative elements.
Industry Implications
1. Home Decor and Furnishings - Brands in the home decor and furnishings industry can offer customers indoor gardening solutions that integrate well with their existing interior design.
2. Food and Beverage - Companies in the food and beverage industry can offer customers an opportunity to cultivate their own fresh herbs and vegetables with indoor gardening systems.
3. Technology - Tech companies can create self-contained and automated indoor gardening systems that incorporate sensors, lighting, and irrigation for effortless plant growth.
5 Featured, 43 Examples:
268,318 Total Clicks
Date Range:
Feb 16 — Jul 17
Trending:
V. Hot
Consumer Insight Topics:
