Soothing toys attract both adults and kids
Implications - An under-discussed side effect of play is relaxation. This is boosting the adult desire for mindless enjoyment by way of small, tactical toys, while also boosting mindfulness components in toys targeted toward children. Stress is high in the digital age due to the frequency and volume of content consumption, making incremental relaxation more necessary than ever.
Workshop Question - How does your brand or product provide your customer with an opportunity to relax?
Trend Themes
1. Mindful Play - As stress levels increase in the digital age, there is a growing desire for mindless enjoyment through small, tactical toys, while mindfulness components in toys targeted towards children are also on the rise.
2. Multi-sensory Relaxation - Toys that can be heated, chilled, or provide sensory stimulation are growing in popularity, especially as a means of offering stress relief or helping children feel comforted before bed.
3. AI-powered Support Systems - Virtual characters powered by artificial intelligence are being used to provide support for children facing unique challenges, such as the loss of a parent in a military family.
Industry Implications
1. Toy Industry - To stay ahead of the curve, toy manufacturers should consider designing toys that provide multi-sensory relaxation or incorporate AI-powered support systems.
2. Healthcare Industry - Healthcare professionals can leverage AI-powered support systems to address mental health issues in vulnerable populations, such as children of military families.
3. Sleep Industry - Companies in the sleep industry could benefit from designing products, such as the 'Tick Tock Turtle,' that promote healthy sleep habits from an early age through multi-sensory features and smart technology.
5 Featured, 45 Examples:
229,736 Total Clicks
Date Range:
Mar 16 — Jan 18
Trending:
Warm
Consumer Insight Topics:
