Le Coq Sportif and 24 Kilates Introduce The Updated Flash Collection
References: lecoqsportif & highsnobiety
Le Coq Sportif and 24 Kilates have previously worked together back in 2013 and again in 2016 on footwear pieces. This time, the French sportswear brand and Barcelona-based sneaker label join forces once again in re-imagining seasonal sportswear. The two deliver a range of the iconic Flash sneakers, alongside a series of clothing pieces. The Flash sneaker receives an update through the construction -- the new edition is crafted with white nylon andn a ice blue canvas. It contrasts against the matte element of the white leather materials.
Within the sneaker, there are navy blue strip details along a yoke insert in order to exude a pea coat look. There is also a navy blue suede yoke decorating Le Coq Sportif and the 24 Kilates branding. The shoes come with three difference laces in different colors -- they are also detailed with flagship locations on the tip of the laces. The apparel includes a white and navy blue t-shirt, white socks, and a sweater. The collaborative collection will be available beginning April 7 online at Le Coq Sportif.
Within the sneaker, there are navy blue strip details along a yoke insert in order to exude a pea coat look. There is also a navy blue suede yoke decorating Le Coq Sportif and the 24 Kilates branding. The shoes come with three difference laces in different colors -- they are also detailed with flagship locations on the tip of the laces. The apparel includes a white and navy blue t-shirt, white socks, and a sweater. The collaborative collection will be available beginning April 7 online at Le Coq Sportif.
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Industry Implications
1. Sportswear - Disruptive innovation opportunity: Incorporate innovative materials and technology into sportswear to enhance performance and comfort.
2. Footwear - Disruptive innovation opportunity: Experiment with unconventional materials and construction methods to create stylish and functional sneakers.
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