BBC Planet Earth II is Being Shared in Mini-Episodes on Snapchat
Laura McQuarrie — February 10, 2017 — Tech
References: adweek
The BBC Planet Earth II show is noteworthy for several reasons. Nature lovers will find themselves captivated by the TV show's striking visuals, particularly because the show has been shot in a stunning 4K resolution. Social media users will also enjoy knowing that they will have a change to get a peek at a mini-episode before the show's official debut on BBC.
On the Discover section of Snapchat, users will be able to tune in a day early to view bite-sized episodes of Planet Earth II that unfold over just four to six minutes.
While the mini-episodes of BBC's Planet Earth II will not be narrated by Sir David Attenborough, nor will they be available in 4K, they will be voiced by actress Sophie Okonedo and feature 3D binaural audio.
On the Discover section of Snapchat, users will be able to tune in a day early to view bite-sized episodes of Planet Earth II that unfold over just four to six minutes.
While the mini-episodes of BBC's Planet Earth II will not be narrated by Sir David Attenborough, nor will they be available in 4K, they will be voiced by actress Sophie Okonedo and feature 3D binaural audio.
Trend Themes
1. Mini-episodes Sneak Peaks - Creating mini-episodes for upcoming TV shows on social media platforms could be a trend for the future, increasing user engagement and anticipation for the show's official debut.
2. 4k-resolution Content - As technology improves and more devices can handle higher resolutions, creating and sharing 4K resolution content could be a new trend for media companies looking to set themselves apart.
3. Bite-sized Content - The popularity of short-form content on social media platforms suggests that longer shows and movies can be broken down into bite-sized episodes or segments to cater to modern viewer habits.
Industry Implications
1. Media Production & Distribution - Media companies and distributors can explore creating and sharing mini-episodes of upcoming TV shows on social media platforms to increase user engagement and drive viewership.
2. Technology & Consumer Electronics - As more devices are released that can handle 4K-resolution content, there may be disruptive innovation potential in creating and sharing high-quality content to meet the growing demand.
3. Social Media Marketing - Marketing departments can use bite-sized content as a way to engage social media users and build brand awareness through exclusivity and sneak peaks of upcoming shows and products.
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