American Girl's Truly Me Signature Studio Lets Users Customize Dolls
Jana Pijak — June 20, 2016 — Marketing
References: youtube
American Girl's retail spaces are all about personalization and the brand's Truly Me Signature Studio kiosks live up to this philosophy. The interactive store displays let young shoppers design their dream doll outfit and boast customization options that allow for more creativity than ever before.
Avid American Girl fans appreciate the brand's focus on authenticity and self-expression -- with dolls designed to match the diverse personalities of their owners -- and these fashion design kiosks encourage creative play among those looking to personalize their doll's ensemble down to the last detail.
Each Truly Me Signature Studio kiosk is activated by a user-friendly touchscreen and leaves a lasting impression on shoppers who are able to customize gifts or personal purchases. In addition to designing their very own American Girl doll outfit, store visitors can also design pajama sets and custom doll carriers for their favorite toys.
Avid American Girl fans appreciate the brand's focus on authenticity and self-expression -- with dolls designed to match the diverse personalities of their owners -- and these fashion design kiosks encourage creative play among those looking to personalize their doll's ensemble down to the last detail.
Each Truly Me Signature Studio kiosk is activated by a user-friendly touchscreen and leaves a lasting impression on shoppers who are able to customize gifts or personal purchases. In addition to designing their very own American Girl doll outfit, store visitors can also design pajama sets and custom doll carriers for their favorite toys.
Trend Themes
1. Interactive Retail Displays - The success of American Girl's Truly Me Signature Studio kiosks highlights the demand for interactive and personalized retail experiences.
2. Customization Options - Consumers increasingly seek out customizable products, providing an opportunity for businesses to offer unique and personalized experiences.
3. Creative Play - Products and services that encourage creativity and self-expression, such as American Girl's fashion design kiosks, are in high demand among children and their parents.
Industry Implications
1. Toy Manufacturing - Incorporating customizable options and interactive features in toy design could revolutionize the industry and attract a new generation of young consumers.
2. Retail - Interactive retail displays that engage and personalize the customer experience are becoming increasingly important for retailers looking to stand out in a competitive market.
3. Entertainment - Entertainment companies can incorporate customization options in their content to engage audiences and create personalized experiences that stand out from traditional media content.
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