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Merchandised Payment

Brand products become retrofitted as contactless reward systems

Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating that brands adapt to their desire for convenience.
Workshop Question - How can you reformat a typical loyalty program for your consumers to create a more convenient or exclusive form of reward redemption?
Trend Themes
1. Contactless Payment Technology - As contactless forms of payment become more commonplace, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty.
2. Integration of Contactless Payment Technology Into Wearables - The use of contactless payment technology is expanding beyond traditional payment methods, as seen with the creation of payment keychains, festival sunglasses, and reusable cups that integrate the technology.
3. Gamification of Loyalty Programs - Brands are incorporating QR codes into merchandise as a way to gamify loyalty programs and create a sense of exclusivity.
Industry Implications
1. Retail - Major brands like Starbucks and Rebecca Minkoff are leading the way in integrating contactless payment technology into merchandise as a loyalty program.
2. Automotive - Hyundai's contactless donation car shows the potential for integrating contactless payment technology into vehicles.
3. Charitable Organizations - Visa's contactless Christmas jumpers showcase how charitable organizations can incorporate innovative and fun ways to encourage donations using contactless payment technology.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 47 Examples:
116,666 Total Clicks
Date Range:
Feb 17 — Dec 18
Trending:
Warm

Featured Examples

Contactless Reusable Cups
Contactless Reusable Cups
Costa Coffee's 'Clever Cup' Integrates Barclaycard's bPay Technology
As part of its new reusable cup range, Costa Coffee is introducing the ‘Clever Cup,’ which integrates contactless payment technology from Barclaycard. Thanks to the integration of... MORE
Luxury Loyalty Handbags
Luxury Loyalty Handbags
Rebecca Minkoff's Designer Handbags Boast QR Codes to Unlock Store Rewards
Many consumers take an immense amount of pride in owning luxury items like designer handbags, especially since it makes them feel like they are part of an exclusive club. In addition to the logo... MORE
Contactless Christmas Sweaters
Contactless Christmas Sweaters
These Christmas Jumpers Collect 'Save the Children' Donations
To support Christmas Jumper Day (the annual initiative led by Save the Children), Visa’s in-house innovation team developed contactless donation sweaters that can be tapped with a contactless card... MORE
Subway Fare Bottles
Subway Fare Bottles
Lucozade Energy Drink Bottles Contain Contactless Chips for Free Subway Rides
For a limited time this summer, Luzocade Energy drink bottles will be given out to commuters in London. As well as providing refreshment in the form of a beverage, the bottles will also give access... MORE
Contactless Donation Cars
Contactless Donation Cars
This Hyundai Car Makes Instant Donations to Stand Up To Cancer
Those who encounter the newest Hyundai car will no longer have to open their chequebooks to make a donation to charity. The ‘Contactless Car’ is an Ioniq model that allows donations to... MORE
play_circle_filledContactless Payment Sunglasses
Contactless Payment Sunglasses
The 'WaveShades' Festival Sunglasses Can Be Tapped on POS Terminals
Those who will be attending the St Jerome’s Laneway Festival, which is taking place in five cities across Australia, will have the chance to try out a unique pair of festival sunglasses. These... MORE
play_circle_filledCoffee Payment Keychains
Coffee Payment Keychains
'STARBUCKS TOUCH The Drip' is a Contactless Payment Solution
‘STARBUCKS TOUCH The Drip’ is the product of a collaboration between Starbucks Japan and Japanese streetwear brand Beams, which introduces a stylish and convenient new way for people to... MORE

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play_circle_filledHumorous Holiday Sweater Ads
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Contactless Debit Cards
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Vegetable Leather Wallets
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play_circle_filledContactless Donation Screens
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The Give DIFFerently's 24-Hour Donation Point is a New Way to Give
Contactless Church Donations
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Contactless Donation Units
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DONATE's 'tap+ DONATE' Boxes Easily Connects Cashless Donations
Autonomous Tech Brand Vehicles
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Samsung's Driverless Car Concept is Equipped with A.I. Capabilities
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bPay's Keychain Key Rings Make Contactless Donations to UK Charities
Soda-Branded Athletic Wear
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Phone-Charging Bracelets
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Contactless Donation Benches
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These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
play_circle_filledGamified Donation Posters
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Surf Life Saving's Posters Intrigue Donors with an Arcade-Style Activity
Voice-Controlled Coffee Apps
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RIU Republica & Signature Vacations: Part Two
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App-Controlled Luxury Cars
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Grocery Store Coffee Kiosks
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Wireless Theft-Blocking Cards
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The 'RFIDsecur' Ensures Contactless Cards Remain Secure
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Visa RioPool Unites Riders from Various Backgrounds and Cities
QR Payment Systems
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Inditex's Retail Payment System Will Let Consumers Pay by QR Code
Fashion-Forward Footballs
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The New Starbucks App and Case Makes Paying for Coffee Easier Than Ever
Romantic Dancer Editorials
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Teen Vogue's Miami Heat Exclusive Boasts Beautiful Movement
Digital-Integrating Flagship Stores
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This In-Store Retail Experience Includes Online Elements
Off-Duty Model Blogs
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Fashion Toast by Rumi Neely Catalogs a Model's Relaxed Personal Style
Customizable Headphone Caps
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These Rebecca Minkoff x Frends Headphone Styles Can be Swapped Out
Wearable Coffee Payments
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Wearbucks is a Wearable Way to Pay for Coffee at Starbucks
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Tim Hortons' Timmy Me App Now Lets You Pay with Your Smartphone
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