Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating that brands adapt to their desire for convenience.
Workshop Question - How can you reformat a typical loyalty program for your consumers to create a more convenient or exclusive form of reward redemption?
Trend Themes
1. Contactless Payment Technology - As contactless forms of payment become more commonplace, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty.
2. Integration of Contactless Payment Technology Into Wearables - The use of contactless payment technology is expanding beyond traditional payment methods, as seen with the creation of payment keychains, festival sunglasses, and reusable cups that integrate the technology.
3. Gamification of Loyalty Programs - Brands are incorporating QR codes into merchandise as a way to gamify loyalty programs and create a sense of exclusivity.
Industry Implications
1. Retail - Major brands like Starbucks and Rebecca Minkoff are leading the way in integrating contactless payment technology into merchandise as a loyalty program.
2. Automotive - Hyundai's contactless donation car shows the potential for integrating contactless payment technology into vehicles.
3. Charitable Organizations - Visa's contactless Christmas jumpers showcase how charitable organizations can incorporate innovative and fun ways to encourage donations using contactless payment technology.
7 Featured, 47 Examples:
117,493 Total Clicks
Date Range:
Feb 17 — Dec 18
Trending:
Warm
Consumer Insight Topics:
